Sia Bee Chuan

Tunku Abdul Rahman University (UTAR)

Sungai Long Campus Lot PT 21144

Bandar Sg. Long, Cheras, Selangor D.E.,

Bandar Sungai Long, 43000

Malaysia

SCHOLARLY PAPERS

2

DOWNLOADS

509

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Organic Agriculture and Marketing Perspectives for Zenxin Organic Food Company A Case Study

Tai, C. L., Yeong, W. M., Malathi, N., Sia, B. C., & Tay, A. G. M. (2019). Organic Agriculture and Marketing Perspectives for Zenxin Organic Food Company: A Case Study. Journal of Marketing Advances and Practices, 1(2), 52-68.
Number of pages: 17 Posted: 24 Sep 2019
Tunku Abdul Rahman University (UTAR), affiliation not provided to SSRN, affiliation not provided to SSRN, Tunku Abdul Rahman University (UTAR) and Tunku Abdul Rahman University (UTAR)
Downloads 456 (65,594)

Abstract:

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Organic Farming, Organic Produce, PEST Environment, Marketing Mix, Target Market

2.

Medical Tourists’ Behavioral Intention in Relation to Motivational Factors and Perceived Image of the Service Providers

Lim, Y.M, Cham, T.H, Sia, B.C. (2018). Medical Tourists’ Behavioral Intention in relation to Motivational Factors and Perceived Image of the Service Providers, International Academic Journal of Organizational Behavior and Human Resource Management, 5(3), 1-16
Number of pages: 16 Posted: 16 Aug 2018
Lim Yet Mee, Tat Huei Cham and Sia Bee Chuan
Tunku Abdul Rahman University (UTAR), Universiti Tunku Abdul Rahman (UTAR) and Tunku Abdul Rahman University (UTAR)
Downloads 53 (399,837)
Citation 1

Abstract:

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Motivation Factors, Hospital Image, Behavioral Intention, Medical Tourism