Jamie Seoyeon Song

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

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Scholarly Papers (1)

1.

David vs. Goliath in the Digital Age: The Effect of Network Structure and Content on the Adoption of Cultural Products

INSEAD Working Paper No. 2019/25/EFE
Number of pages: 48 Posted: 13 Jun 2019 Last Revised: 15 Jun 2019
Jamie Seoyeon Song and Martin Gargiulo
INSEAD and INSEAD - Organisational Behavior
Downloads 31 (479,966)

Abstract:

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Social Network, Online Platform, Diffusion, Twitter, Content Analysis