Susan Freeman

University of Adelaide

No 233 North Terrace, School of Commerce

Adelaide, South Australia 5005

Australia

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Scholarly Papers (1)

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Brand Champion Behaviour: Its Role in Corporate Branding

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 17 Posted: 21 Aug 2018
Griffith University - School of Marketing, Monash University, University of Adelaide and Australian Catholic University (ACU)
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Abstract:

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Corporate branding, Brand champion behaviour, Corporate brand strategy implementation, Brand evolution, Social identity theory, Rhetorical theory