Rongzhu Ke

Hong Kong Baptist University - Department of Economics

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Incentive Design for Operations-Marketing Multitasking

Management Science, Vol. 67, No. 4, pp. 2211–2230, April 2021
Number of pages: 58 Posted: 29 Aug 2018 Last Revised: 02 Jul 2021
Tinglong Dai, Rongzhu Ke and Christopher Ryan
Johns Hopkins University - Carey Business School, Hong Kong Baptist University - Department of Economics and University of British Columbia (UBC) - Division of Operations and Logistics
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Abstract:

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marketing-operations multitasking, retail operations, moral hazard, bang-bang control