Kaan Varnali

Istanbul Bilgi University

Eski Silahtarağa Elektrik Santralı

Silahtarağa Mah. Kazım Karabekir Cad. No: 1 Eyüp

Istanbul, 34060

Turkey

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Scholarly Papers (1)

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Adoption of Really New Products: Retro Appearance and the Bandwagon Effect

5th EMAC Regional Conference, September 24-26, 2014, University of Katowice, Poland, pg. 73-80, ISBN: 978-83-7875-210-3.
Number of pages: 7 Posted: 04 Sep 2018
Burcu Gumus, Kaan Varnali and Selcen Ozturkcan
Istanbul Bilgi University, Istanbul Bilgi University and Department of Marketing, School of Business and Economics, Linnaeus University
Downloads 13 (564,198)

Abstract:

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really new products, retro, bandwagon effect, perceived risk