Sehrish Kiran

Allama Iqbal Open University

Sector H-8

islamabad, Punjab 44000

Pakistan

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Scholarly Papers (1)

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Relationship between Country of Origin Image, Product Knowledge, Product Involvement, and Purchase Intention

Hunjra, A. I. Kiran, S. and Khalid B. (2015). Relationship between Country of Origin Image, Product Knowledge, Product Involvement, and Purchase Intention. Bulletin of Business and Economics, 4(1), 48-62
Number of pages: 15 Posted: 29 Aug 2018
Ahmed Imran Hunjra, Sehrish Kiran and Babar Khalid
University of Waikato, Allama Iqbal Open University and Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS)
Downloads 18 (538,582)

Abstract:

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Country of Origin (COO), Product Knowledge (PK), Product Involvement (PI), Purchase Intention (PIN), Marketing