Seyed Ibne Ali Jaffari

Federal Urdu University of Arts, Science & Technology

Sector G-7/1, Main University Road

Gulshan-e-Iqbal

Karachi, Sindh 744000

Pakistan

SCHOLARLY PAPERS

1

DOWNLOADS

50

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Mediating Impact of Celebrity Endorsement in Relationship of Celebrity Characteristics and Consumers Purchase Intention

Abasyn Journal of Social Sciences – Vol (10), Issue (2), 2017
Number of pages: 16 Posted: 23 Aug 2018
Seyed Ibne Ali Jaffari and Ahmed Imran Hunjra
Federal Urdu University of Arts, Science & Technology and University of Waikato
Downloads 50 (390,959)

Abstract:

Loading...

Pakistan, Celebrity Endorsement, Celebrity Image, Consumer’s Celebrity Perception, Purchase Intention