Madeline Gibson

University of Virginia - McIntire School of Commerce

P.O. Box 400173

Charlottesville, VA 22904-4173

United States

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Food Marketing

Darden Case No. UVA-M-0966
Number of pages: 11 Posted: 27 Aug 2018
Madeline Gibson, Luca Cian and Jeff Boichuk
University of Virginia - McIntire School of Commerce, University of Virginia - Darden School of Business and University of Virginia - McIntire School of Commerce
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Abstract:

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food, health, taste, price, quality, consumer behavior, consumer psychology, perceptions