Tianyi Li

University of Illinois at Chicago

1200 W Harrison St

Chicago, IL 60607

United States

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Scholarly Papers (1)

1.

The Weight of History: When Historical Corporate Transgressions Affect Present-Day Consumer Attitudes

Number of pages: 60 Posted: 05 Sep 2018
David Gal, Jeffrey Parker and Tianyi Li
University of Illinois at Chicago, University of Illinois at Chicago - College of Business Administration and University of Illinois at Chicago
Downloads 32 (571,041)

Abstract:

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Mental Representation of Organizations, Historical Behavior, Essentialism, Corporate Social Responsibility, Crisis Management