Roger Sherlock

Dublin Institute of Technology - College of Business

Aungier St

Dublin, 2

Ireland

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Scholarly Papers (1)

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Using Cognitive Mapping to Longitudinally Measure Political Brand Associations

Number of pages: 39 Posted: 05 Sep 2018
Ewan MacDonald, Roger Sherlock and John Hogan
Dublin Institute of Technology - College of Business, Dublin Institute of Technology - College of Business and Dublin Institute of Technology
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Abstract:

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cognitive mapping, politics, political associations, Ireland, Irish politics