David Dobson

University of Antwerp - Antwerp Management School

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Antwerp, 2000

Belgium

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Scholarly Papers (1)

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An Exploratory Study on the Use of Message Frames in Canadian Mortgage Loan Advertisements

2018 Engaged Management Scholarship Conference: Philadelphia, PA
Number of pages: 20 Posted: 30 Aug 2018
David Dobson and Karolien Poels
University of Antwerp - Antwerp Management School and Ghent University - Department of Communication Studies
Downloads 42 (429,433)

Abstract:

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Message framing, framing dimensions, residential mortgage, mortgage advertising, newspaper