Setareh Borjian Boroujeni

Oracle Retail Science

Burlington, MA 01803

United States

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Detecting Customer Trends for Optimal Promotion Targeting

Number of pages: 48 Posted: 12 Sep 2018 Last Revised: 13 Aug 2019
University of Michigan, Stephen M. Ross School of Business, Oracle Retail Science, Massachusetts Institute of Technology (MIT) - Operations Research Center, Oracle Retail Science and Massachusetts Institute of Technology (MIT) - Sloan School of Management
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Citation 5

Abstract:

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Retail Operations, Demand Modeling, Instrumental Variables, Promotion Optimization, Promotion Targeting, Approximation Algorithms