Kurt Munz

Bocconi University - Department of Marketing

Via Roentgen, 1 (4th floor)

Milan, 20136

Italy

http://kurtmunz.com

SCHOLARLY PAPERS

3

DOWNLOADS

338

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization

Munz, Kurt P., Minah H. Jung, and Adam L. Alter (2020) , “Name Similarity Encourages Generosity: A Field Experiment in Email Personalization,” Marketing Science, forthcoming.
Number of pages: 62 Posted: 14 Sep 2018 Last Revised: 05 May 2020
Kurt Munz, Minah Jung and Adam Alter
Bocconi University - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 177 (189,271)
Citation 3

Abstract:

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field experiment, charitable giving, individual targeting, personalization, one-to-one marketing

2.

Not-so Easy Listening: Roots and Repercussions of Auditory Choice Difficulty in Voice Commerce

NYU Stern School of Business
Number of pages: 87 Posted: 15 Oct 2019 Last Revised: 05 May 2020
Kurt Munz and Vicki Morwitz
Bocconi University - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 112 (272,555)
Citation 2

Abstract:

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sensory, auditory, voice, choice

3.

Spreading of Alternatives Without a Perception of Choice

NYU Stern School of Business
Number of pages: 40 Posted: 27 Mar 2019 Last Revised: 31 Mar 2020
Kurt Munz and Vicki Morwitz
Bocconi University - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 49 (433,846)

Abstract:

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cognitive dissonance, self-perception, spreading of alternatives, decision making, choice, preferences, attitudes