Kurt Munz

Bocconi University - Department of Marketing

Via Roentgen, 1 (4th floor)

Milan, 20136

Italy

http://kurtmunz.com

SCHOLARLY PAPERS

3

DOWNLOADS

896

SSRN CITATIONS

4

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

Sound Judgment: Evaluability and Memory in Speech-based Product Evaluation and Choice

NYU Stern School of Business
Number of pages: 64 Posted: 15 Oct 2019 Last Revised: 12 Jul 2022
Kurt Munz and Vicki Morwitz
Bocconi University - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 485 (83,166)
Citation 5

Abstract:

Loading...

sensory, auditory, voice, choice

2.

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization

Munz, Kurt P., Minah H. Jung, and Adam L. Alter (2020) , “Name Similarity Encourages Generosity: A Field Experiment in Email Personalization,” Marketing Science, forthcoming.
Number of pages: 62 Posted: 14 Sep 2018 Last Revised: 05 May 2020
Kurt Munz, Minah Jung and Adam Alter
Bocconi University - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 325 (131,180)
Citation 3

Abstract:

Loading...

field experiment, charitable giving, individual targeting, personalization, one-to-one marketing

3.

Spreading of Alternatives Without a Perception of Choice

NYU Stern School of Business
Number of pages: 40 Posted: 27 Mar 2019 Last Revised: 31 Mar 2020
Kurt Munz and Vicki Morwitz
Bocconi University - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 86 (398,300)

Abstract:

Loading...

cognitive dissonance, self-perception, spreading of alternatives, decision making, choice, preferences, attitudes