Kurt Munz

Bocconi University - Department of Marketing

Via Roentgen, 1 (4th floor)

Milan, 20136

Italy

http://kurtmunz.com

SCHOLARLY PAPERS

3

DOWNLOADS

1,273

SSRN CITATIONS

7

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Not-so Easy Listening: How Listening to Options Affects Product Choice and Evaluation

NYU Stern School of Business
Number of pages: 59 Posted: 15 Oct 2019 Last Revised: 26 Apr 2024
Kurt Munz and Vicki Morwitz
Bocconi University - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 649 (76,929)
Citation 9

Abstract:

Loading...

sensory, auditory, voice, choice

2.

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization

Munz, Kurt P., Minah H. Jung, and Adam L. Alter (2020) , “Name Similarity Encourages Generosity: A Field Experiment in Email Personalization,” Marketing Science, forthcoming.
Number of pages: 62 Posted: 14 Sep 2018 Last Revised: 05 May 2020
Kurt Munz, Minah Jung and Adam Alter
Bocconi University - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 474 (113,510)
Citation 3

Abstract:

Loading...

field experiment, charitable giving, individual targeting, personalization, one-to-one marketing

3.

Spreading of Alternatives Without a Perception of Choice

NYU Stern School of Business
Number of pages: 40 Posted: 27 Mar 2019 Last Revised: 31 Mar 2020
Kurt Munz and Vicki Morwitz
Bocconi University - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 150 (360,796)

Abstract:

Loading...

cognitive dissonance, self-perception, spreading of alternatives, decision making, choice, preferences, attitudes