Fabien Seraidarian

Université Paris X Nanterre - Mazars Actuariat Paris

La Défense

Paris

France

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Coopetition in the French Luxury Industry: Five Cases of Brand-Building by Suppliers of Luxury Brands

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 11 Posted: 17 Sep 2018
Colette Depeyre, Emmanuelle Rigaud and Fabien Seraidarian
Université Paris Dauphine - PSL Research University, Neoma Business School and Université Paris X Nanterre - Mazars Actuariat Paris
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Abstract:

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Coopetition, Business model, Brand-building, Suppliers, Luxury, Third-party actors