Brandi Watkins

Virginia Tech

Blacksburg, VA 24061

United States

SCHOLARLY PAPERS

1

DOWNLOADS

1

CITATIONS

0

Scholarly Papers (1)

1.

Visual Communication of Luxury Fashion Brands on Social Media: Effects of Visual Complexity and Brand Familiarity

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 14 Posted: 17 Sep 2018
Jung Eun Lee, SONGYEE HUR and Brandi Watkins
Virginia Tech, University of Tennessee, Knoxville and Virginia Tech
Downloads 1 (649,206)
  • Add to Cart

Abstract:

Loading...

Social media, Visual complexity, Luxury fashion, Visual communication