Nathalie Veg-Sala

CEROS, Université Paris Nanterre

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Cross-Gender Extension Potential of Luxury Brands: A Semiotic Analysis

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 13 Posted: 17 Sep 2018
Nathalie Veg-Sala and Elyette Roux
CEROS, Université Paris Nanterre and Institut d'Administration des Entreprises d'Aix-en-Provence
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Abstract:

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Cross-gender extensions, Luxury, Semiotics, Brand narratives and contracts, Openness