Shin Oblander

Columbia Business School

New York, NY 10027

United States

http://shin.marketing

  • Columbia Business School

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

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1.

Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19

Forthcoming at Marketing Science
Number of pages: 76 Posted: 29 Apr 2021 Last Revised: 20 Mar 2023
Shin Oblander and Daniel McCarthy
Columbia Business School and Emory University - Department of Marketing
Downloads 3,193 (5,962)

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customer relationship management; COVID-19; age-period-cohort model; persistence; causal inference; forecasting

2.

Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis

Marketing Science, 40(3), 459-480
Number of pages: 75 Posted: 11 Apr 2019 Last Revised: 13 Dec 2022
Daniel McCarthy and Shin Oblander
Emory University - Department of Marketing and Columbia Business School
Downloads 1,621 (17,416)
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data fusion; selection correction; customer relationship management; marketing-finance interface

3.

The Past, Present, and Future of Customer Management

Marketing Letters, 31(2), 125-136
Number of pages: 17 Posted: 12 Sep 2019 Last Revised: 13 Dec 2022
Shin Oblander, Sunil Gupta, Carl F. Mela, Russell S. Winer and Donald R. Lehmann
Columbia Business School, Harvard University - Business School (HBS), Duke University - Fuqua School of Business, New York University (NYU) - Department of Marketing and Columbia University - Columbia Business School, Marketing
Downloads 649 (63,511)

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Customer management, Customer relationship dynamics, Customer lifetime value, Direct marketing