Elliot Shin Oblander

Columbia Business School

New York, NY 10027

United States

http://elliotshinoblander.com

SCHOLARLY PAPERS

2

DOWNLOADS

618

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Leveraging Scalable Data Fusion to Enhance Customer Base Predictions

Columbia Business School Research Paper Forthcoming
Number of pages: 54 Posted: 11 Apr 2019 Last Revised: 30 Sep 2019
Daniel McCarthy and Elliot Shin Oblander
Emory University - Department of Marketing and Columbia Business School
Downloads 423 (71,286)

Abstract:

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data fusion; missing data; customer acquisition; customer retention; marketing-finance

2.

The Past, Present, and Future of Customer Management

Number of pages: 16 Posted: 12 Sep 2019
Columbia Business School, Harvard University - Business School (HBS), Duke University - Fuqua School of Business, New York University (NYU) - Department of Marketing and Columbia Business School - Marketing
Downloads 195 (162,891)

Abstract:

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Customer management, Customer relationship dynamics, Customer lifetime value, Direct marketing