Ideas:
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My work borrows from behavioral economics and marketing research to study how inequality and social norms affect individual behaviors and wellbeing. Do people value the relative size of their house? Do luxury products become necessary for the poor in unequal societies? To what extent do socially constructed identities and hierarchies around race, gender or caste influence how we work and spend? More recently, I have also been looking at the impact of non-monetary incentives on performance outcomes.
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