Thunyarat (Bam) Amornpetchkul

NIDA Business School

118 Moo3, Serithai Rd.

Klong-chan, Bangkapi

Bangkok

Thailand

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Scholarly Papers (1)

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Conditional Promotions and Consumer Overspending

Amornpetchkul, T., Ahn, H. S., & Sahin, O. Production and Operations Management 27.8 (2018): 1455-1475
Number of pages: 35 Posted: 09 Oct 2018
Thunyarat (Bam) Amornpetchkul, Hyun-Soo Ahn and Ozge Sahin
NIDA Business School, University of Michigan, Stephen M. Ross School of Business and Johns Hopkins University - Carey Business School
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Abstract:

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price promotions, retail pricing, conditional promotions, overspending, deal-prone consumers