Raghabendra P. KC

University of Cambridge - Cambridge Judge Business School

Doctoral Researcher

Trumpington Street

Cambridge, Cambridgeshire CB2 1AG

United Kingdom

Rollins College

Assistant Professor

1000 Holt Avenue

Winter Park, FL 32789

United States

  • University of Cambridge - Cambridge Judge Business School

  • Rollins College

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Adopting Cost Transparency as a Marketing Strategy: Analytical and Experimental Exploration

Number of pages: 46 Posted: 11 Oct 2018
Wei Shi Lim, Vincent Mak, Christopher S. Tang and Raghabendra P. KC
National University of Singapore, University of Cambridge - Cambridge Judge Business School, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area and University of Cambridge - Cambridge Judge Business School
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