Shervin Shahrokhi Tehrani

University of Texas at Dallas

Assistant Professor of Marketing

800 West Campbell Rd, SM32

SOM 13.219

Dallas, TX TX 75080

United States

SCHOLARLY PAPERS

4

DOWNLOADS

475

TOTAL CITATIONS

0

Scholarly Papers (4)

1.

A Heuristic Approach to Explore: The Value of Perfect Information

Johns Hopkins Carey Business School Research Paper No. 19-05
Number of pages: 79 Posted: 21 May 2019 Last Revised: 04 Aug 2022
Shervin Shahrokhi Tehrani and Andrew T. Ching
University of Texas at Dallas and Johns Hopkins University - Carey Business School
Downloads 220 (299,328)

Abstract:

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Learning, Bounded Rationality, Heuristic Approach, Value of Perfect Information

2.

Estimating Position and Social Influence Effects in Online Search

Number of pages: 76 Posted: 20 Aug 2023 Last Revised: 22 Apr 2025
Ata Jameei Osgouei, Andrew T. Ching, Brian T. Ratchford and Shervin Shahrokhi Tehrani
University of Texas at Dallas, Johns Hopkins University - Carey Business School, University of Texas at Dallas and University of Texas at Dallas
Downloads 167 (385,412)

Abstract:

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Consumer Search, Product Position, Social Influence, Disclosing Information, Music Platform, Content-based Filtering, Generalized Weitzman Model

3.

Expert's Recommendations in Product Choices: Information Provision, Conflicts o f I nterest, and Consumer Protection among U.S. Kidney Disease Patients

Number of pages: 60 Posted: 03 Jun 2024
Reza Roshangerzadeh, TI Tongil Kim and Shervin Shahrokhi Tehrani
The University of Texas at Dallas, University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Dallas
Downloads 56 (802,568)

Abstract:

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Expert recommendation, information provision, conflicts of interest, consumer protection, healthcare, structural model

4.

Mobilizing Donors on Social Media: The Role of Ad Tone and Comparative Advertising for Online Political Fundraising

Number of pages: 44 Posted: 18 Mar 2025
Soogand Alavi, Ying Xie and Shervin Shahrokhi Tehrani
University of Iowa, University of Texas at Dallas and University of Texas at Dallas
Downloads 32 (1,015,670)

Abstract:

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Political Fundraising, Political Advertising, Social Media Advertising, Donor Behavior