Narine Yegoryan

Humboldt University of Berlin

Spandauer Str. 1

Berlin, Berlin 10178

Germany

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Behavioral Biases in Marketing

Number of pages: 51 Posted: 27 Dec 2017 Last Revised: 01 Aug 2019
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Humboldt University of Berlin - School of Business and Economics, Humboldt University Berlin - School of Business and Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Humboldt University of Berlin
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Abstract:

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Marketing, Consumer Purchase Decision-Making, Behavioral Economics, Behavioral Biases, Review