Ernest Baskin

Saint Joseph's University

5600 City Avenue,

Philadelphia, PA 19131

United States

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Scholarly Papers (1)

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Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards

Journal of Retailing, Forthcoming, Doi.org/10.1016/j.jretai.2018.07.002
Number of pages: 37 Posted: 20 Oct 2018
Kunter Gunasti and Ernest Baskin
Washington State University and Saint Joseph's University
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Abstract:

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Gift Cards, Valuation