Zekun Liu

New York University (NYU) - Leonard N. Stern School of Business

44 West 4th Street

Suite 9-160

New York, NY NY 10012

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 36,140

SSRN RANKINGS

Top 36,140

in Total Papers Downloads

2,584

SSRN CITATIONS

14

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Success and Survival in Livestream Shopping

Number of pages: 37 Posted: 09 Feb 2022 Last Revised: 06 Jan 2023
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 1,217 (32,012)

Abstract:

Loading...

livestream shopping, survival, e-commerce, entertainment, social network

2.

From High Bar to Uneven Bars: The Impact of Information Granularity in Quality Certification

Number of pages: 41 Posted: 19 Jan 2021 Last Revised: 07 Jul 2022
Xiang Hui, Zekun Liu and Weiqing Zhang
Washington University in St. Louis - John M. Olin Business School, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 489 (107,700)

Abstract:

Loading...

Quality certification, reputation systems, information granularity, e-commerce

3.

The Power of Livestream Shopping: Boosting Revenue and Catalyzing Spillover

Number of pages: 50 Posted: 06 Jan 2023 Last Revised: 21 Mar 2024
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 440 (121,965)
Citation 1

Abstract:

Loading...

multichannel marketing, livestream shopping, small business owner, uncertainty reduction, consumer-seller connection, promotion visibility

4.

Information Sharing on Retail Platforms

Number of pages: 40 Posted: 23 Oct 2018 Last Revised: 01 Mar 2023
Zekun Liu, Dennis Zhang and Fuqiang Zhang
New York University (NYU) - Leonard N. Stern School of Business, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 438 (122,638)
Citation 2

Abstract:

Loading...

information sharing; retail platform; pricing mechanism; platform operations