Zekun Liu

New York University (NYU) - Leonard N. Stern School of Business

44 West 4th Street

Suite 9-160

New York, NY NY 10012

United States

SCHOLARLY PAPERS

3

DOWNLOADS

1,023

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Success and Survival in Livestream Shopping

Number of pages: 37 Posted: 09 Feb 2022 Last Revised: 06 Jan 2023
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 601 (68,920)

Abstract:

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livestream shopping, survival, e-commerce, entertainment, social network

2.

From High Bar to Uneven Bars: The Impact of Information Granularity in Quality Certification

Number of pages: 41 Posted: 19 Jan 2021 Last Revised: 07 Jul 2022
Xiang Hui, Zekun Liu and Weiqing Zhang
Washington University in St. Louis - John M. Olin Business School, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 398 (113,132)

Abstract:

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Quality certification, reputation systems, information granularity, e-commerce

3.

Doubling Revenues by Adopting Livestream Shopping: A Synthetic DiD Approach

Number of pages: 44 Posted: 06 Jan 2023
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 24 (735,248)

Abstract:

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multichannel marketing, livestream shopping, e-commerce, certainty reduction, price promotions