Lara Drak Al Sebai

Jonkoping University, Jonkoping International Business School (JIBS)

Bachelor Student

Sweden

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application

Wakim, R.S., Drak Al Sebai, L., Miladinovic, M. & Öztürkcan, S., "A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application," Engineering Technology Management Summit, October 4-5 2018, Istanbul, Turkey, p.350-355.
Number of pages: 19 Posted: 29 Oct 2018
Jonkoping University, Jonkoping International Business School (JIBS), Students, Jonkoping University, Jonkoping International Business School (JIBS), Jonkoping University, Jonkoping International Business School (JIBS) and Department of Marketing, School of Business and Economics, Linnaeus University
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Abstract:

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Augmented Reality, Retailing, Product Purchase Intention