Xuebin Cui

Nanjing University-School of Business

Assistant Professor

Hankou Road No.22

Nanjing, 100084

China

  • Nanjing University-School of Business

SCHOLARLY PAPERS

2

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216

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Scholarly Papers (2)

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1.

Offline Versus Mobile Commerce: Implications for Inequality of Accessing Local Retail Infrastructure in Emerging Markets

Number of pages: 51 Posted: 22 Oct 2018
Xuebin Cui, Ting Zhu and Yubo Chen
Nanjing University-School of Business, Purdue University - Krannert School of Management and Tsinghua University, School of Economics & Management
Downloads 177 (232,533)

Abstract:

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mobile internet, emerging market, mobile commerce, digital divide

2.

The Impact of Mobile Social App Usage on Offline Shopping Store Visits

Number of pages: 56 Posted: 29 Mar 2022
Xuebin Cui, Yacheng Sun, Yubo Chen and Banggang Wu
Nanjing University-School of Business, School of Economics and Management, Tsinghua University, Tsinghua University, School of Economics & Management and Sichuan University, School of Business
Downloads 39 (581,567)

Abstract:

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mobile marketing, mobile apps, social app usage, touchpoint management