Xiaojie Li

University of Rochester - Simon Business School

PhD Candidate in Marketing

Rochester, NY 14627

United States

http://xiaojieli.info

  • University of Rochester - Simon Business School

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Shaping the Influencers: The Role of Multi-Channel Networks

Number of pages: 53 Posted: 19 Feb 2024
Yulin Hao and Xiaojie Li
University of Rochester - Simon Business School and University of Rochester - Simon Business School
Downloads 332 (194,029)

Abstract:

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Multi-Channel Networks, Influencer, Content Strategy