Yuting Zhu

National University of Singapore

Assistant Professor of Marketing

15 Kent Ridge Dr

BIZ 1 8-14

Singapore, 119245

  • National University of Singapore

SCHOLARLY PAPERS

5

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1,095

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (5)

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1.

Cheap Talk on Freelance Platforms

Number of pages: 45 Posted: 15 Apr 2019 Last Revised: 20 Jul 2020
T. Tony Ke and Yuting Zhu
The Chinese University of Hong Kong (CUHK) and National University of Singapore
Downloads 354 (119,628)

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freelance, cheap talk, platform design, bargaining, signaling, competing auctions

2.

Zero to One: Sales Prospecting with Augmented Recommendation

MIT Sloan Research Paper 6492-20
Number of pages: 52 Posted: 14 Jan 2022 Last Revised: 22 Jun 2022
Saiquan Hu, Juanjuan Zhang and Yuting Zhu
Hunan University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and National University of Singapore
Downloads 247 (173,463)

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sales force management, deep learning, recommender system, neural network, selection bias.

3.

Dynamic Marketing Policies: Constructing Markov States for Reinforcement Learning

Number of pages: 37 Posted: 16 Jul 2020
Yuting Zhu, Duncan Simester, Jonathan A. Parker and Antoinette Schoar
National University of Singapore, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 209 (203,259)
Citation 1

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4.

The Power of Commitment in Group Search

NYU Stern School of Business
Number of pages: 55 Posted: 19 Aug 2019 Last Revised: 18 Apr 2022
Xinyu Cao and Yuting Zhu
New York University (NYU) - Leonard N. Stern School of Business and National University of Singapore
Downloads 200 (211,622)

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Search, Group Decision, Preference Inconsistency, Commitment

5.

Algorithm Awareness in Repeated Marketing Campaigns: A Field Experiment

Number of pages: 37 Posted: 10 May 2021
Shuyi Yu and Yuting Zhu
Massachusetts Institute of Technology, Sloan School of Management and National University of Singapore
Downloads 85 (401,078)

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Algorithm Awareness, Repeated Campaigns, Strategic Behavior, Targeting