Yuting Zhu

National University of Singapore

Assistant Professor of Marketing

15 Kent Ridge Dr

BIZ 1 8-14

Singapore, 119245

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 30,697

SSRN RANKINGS

Top 30,697

in Total Papers Downloads

3,274

SSRN CITATIONS

17

CROSSREF CITATIONS

0

Scholarly Papers (7)

1.

Beyond Zero: Sales Prospecting With a Recommender System for Missing-By-Choice Data

MIT Sloan Research Paper 6492-20
Number of pages: 65 Posted: 14 Jan 2022 Last Revised: 16 Jun 2024
Saiquan Hu, Juanjuan Zhang and Yuting Zhu
Hunan University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and National University of Singapore
Downloads 1,087 (40,269)
Citation 1

Abstract:

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sales force management, deep learning, recommender system, neural network, selection bias

2.

Algorithm Aversion: Evidence from Ridesharing Drivers

Number of pages: 36 Posted: 30 Aug 2022 Last Revised: 19 Jun 2023
Washington University in St. Louis, Meta Platforms Inc, Shanghai Jiaotong University, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, National University of Singapore and affiliation not provided to SSRN
Downloads 594 (90,228)

Abstract:

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Algorithm Aversion, AI Algorithms, Contextual Experience, Herding, Ridesharing

3.

Cheap Talk on Freelance Platforms

Number of pages: 45 Posted: 15 Apr 2019 Last Revised: 20 Jul 2020
T. Tony Ke and Yuting Zhu
The Chinese University of Hong Kong (CUHK) and National University of Singapore
Downloads 509 (109,391)
Citation 4

Abstract:

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freelance, cheap talk, platform design, bargaining, signaling, competing auctions

4.

The Power of Commitment in Group Search

Marketing Science (2024), https:// doi.org/10.1287/mksc.2023.1447
Number of pages: 58 Posted: 19 Aug 2019 Last Revised: 29 Oct 2024
Xinyu Cao and Yuting Zhu
Department of Marketing, CUHK Business School and National University of Singapore
Downloads 420 (137,381)

Abstract:

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Search, Group Decision, Preference Inconsistency, Commitment

5.

Dynamic Marketing Policies: Constructing Markov States for Reinforcement Learning

Number of pages: 37 Posted: 16 Jul 2020
National University of Singapore, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 401 (145,781)

Abstract:

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6.

Algorithm Awareness in Repeated Marketing Campaigns: A Field Experiment

Number of pages: 37 Posted: 10 May 2021
Shuyi Yu and Yuting Zhu
Massachusetts Institute of Technology, Sloan School of Management and National University of Singapore
Downloads 146 (387,747)

Abstract:

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Algorithm Awareness, Repeated Campaigns, Strategic Behavior, Targeting

7.

Optimizing Scalable Targeted Marketing Policies with Constraints

Number of pages: 52 Posted: 20 Dec 2023 Last Revised: 18 Jan 2024
Haihao Lu, Duncan Simester and Yuting Zhu
University of Chicago Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and National University of Singapore
Downloads 117 (459,970)

Abstract:

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Targeting, personalization, linear programming, budget constraints, fairness