Akshay R. Rao

University of Minnesota - Twin Cities - Carlson School of Management

Associate Professor

19th Avenue South

Minneapolis, MN 55455

United States

SCHOLARLY PAPERS

4

DOWNLOADS

72

CITATIONS

3

Scholarly Papers (4)

Price Signaling and Channel Coordination

Number of pages: 52 Posted: 02 Apr 2019 Last Revised: 04 Apr 2019
Ruitong Wang, Yi Zhu and Akshay R. Rao
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 27 (493,310)

Abstract:

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Channel Coordination, Signaling, Pricing, Game Theory

Price Signaling and Channel Coordination

Number of pages: 52 Posted: 01 Apr 2019 Last Revised: 04 Apr 2019
Ruitong Wang, Yi Zhu and Akshay R. Rao
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 12 (589,420)

Abstract:

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channel coordination, signaling, pricing, game theory

2.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 33 (450,807)

Abstract:

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political marketing, elections, campaigns, advertising

3.

When More is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs Over Price Discounts

Chen, Allan, Howard Marmorstein, Michael Tsiros, and Akshay Rao (2012), “When More is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts,” Journal of Marketing, 76 (4), 64-77., Mays Business School Research Paper 2763213
Posted: 13 Apr 2016
University of Kentucky - Gatton College of Business and Economics, University of Miami - Department of Marketing, University of Miami - Department of Marketing and University of Minnesota - Twin Cities - Carlson School of Management

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4.

Causes and Consequences of Price Premiums

JOURNAL OF BUSINESS, Vol. 69, No. 4, October 1996
Posted: 18 Sep 1996
Akshay R. Rao and Kent B. Monroe
University of Minnesota - Twin Cities - Carlson School of Management and University of Illinois at Urbana-Champaign - Department of Business Administration

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