Yue Guan

Communication University of China

1 Dingfuzhuang E Street

Chaoyang Qu

Beijing Shi

China

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When Images Backfire: The Effect of Customer-Generated Images on Product Rating Dynamics

Forthcoming at Information Systems Research
Number of pages: 64 Posted: 17 Jul 2020 Last Revised: 03 Mar 2023
Communication University of China, University of Washington - Michael G. Foster School of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
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Abstract:

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Customer Generated Images; rating dynamics; image aesthetics; face disclosure; review ranking algorithm