Shalena Srna

University of Michigan at Ann Arbor - Marketing

Assistant Professor

701 Tappan Avenue

Ann Arbor, MI 48109

United States

SCHOLARLY PAPERS

2

DOWNLOADS

44

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

The Illusion of Multitasking and Its Positive Effect on Performance

Forthcoming, Psychological Science
Number of pages: 85 Posted: 15 Nov 2018
Shalena Srna, Rom Y. Schrift and Gal Zauberman
University of Michigan at Ann Arbor - Marketing, University of Pennsylvania - The Wharton School and Yale
Downloads 37 (452,760)

Abstract:

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multitasking, performance, perception, engagement, pupil dilation

2.

Multi-Stage Decision Processes: The Impact of Attribute-Order on How Consumers Mentally Represent Their Choice

Journal of Consumer Research, Vol. 44, No. 6, 2017
Number of pages: 50 Posted: 17 Nov 2018
University of Pennsylvania - The Wharton School, University of Illinois at Chicago - College of Business Administration, Yale and University of Michigan at Ann Arbor - Marketing
Downloads 7 (624,588)
Citation 1

Abstract:

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Multi-stage Decisions, Mental Representations, Categorization, Decision Trees, Phased Decisions, Replacement Choices