Amy Pei

University of Southern California - Marketing Department

Hoffman Hall 701

Los Angeles, CA 90089-1427

United States

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Scholarly Papers (1)

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Influencing the Influencers

Number of pages: 48 Posted: 10 May 2019
Amy Pei and Dina Mayzlin
University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
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Abstract:

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social media influencer, word of mouth, online reviews, recommendations, Bayesian persuasion, game theory