Liye Ma

University of Maryland - Department of Marketing

College Park, MD 20742

United States

  • University of Maryland - Department of Marketing

    • Email
    • Tel: (301) 405-8982
SCHOLARLY PAPERS

5

DOWNLOADS

1,060

TOTAL CITATIONS

6

Scholarly Papers (5)

Actions:
Email selected abstracts
1.

How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms

Number of pages: 60 Posted: 24 Jan 2021 Last Revised: 13 Dec 2022
Huining Henry Cao, Liye Ma, Z. Eddie Ning, Baohong Sun and Baohong Sun
Cheung Kong Graduate School of Business, University of Maryland - Department of Marketing, University of British Columbia (UBC) - Sauder School of Business and Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York)
Downloads 581 (101,848)
Citation 2

Abstract:

Loading...

AI, multi-agent bandit, recommendation algorithm, innovation, competition, reinforcement learning, experimentation, CLV, value of learning, forward-looking optimization

2.

Charting the Path to Purchase Using Topic Models

Li, Hongshuang (Alice) and Liye Ma (2020), “Charting the Path to Purchase using Topic Models,” Journal of Marketing Research, 57(6), 1019-1036.
Number of pages: 73 Posted: 27 Sep 2020 Last Revised: 19 Oct 2021
H. Alice Li and Liye Ma
Ohio State University (OSU) - Department of Marketing and Logistics and University of Maryland - Department of Marketing
Downloads 189 (346,092)
Citation 4

Abstract:

Loading...

path to purchase, search phrase, textual analysis, topic model, hidden Markov model.

3.

Wisdom of the AI Crowd? Can We Detect AI-Generated Product Reviews?

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 36 Posted: 18 Jul 2023 Last Revised: 26 Oct 2024
Lan Luo and Liye Ma
University of Southern California and University of Maryland - Department of Marketing
Downloads 184 (353,086)

Abstract:

Loading...

Generative AI, User Generated Content, ChatGPT, natural experiment, language models

4.

Taking Mobile Consumer’s Pulse--An Integrated Analysis of Mobile Application Usage and In-App Advertising Response

Number of pages: 40 Posted: 08 Dec 2023
Yingda Lu, Liye Ma, Baohong Sun and Baohong Sun
University of Illinois at Chicago, University of Maryland - Department of Marketing and Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York)
Downloads 57 (793,413)

Abstract:

Loading...

Mobile Technology, in-app advertising, temporal effect, contextual effect, multitasking, Hidden Markov Model, machine learning

5.

What Shall I Learn? Two-Stage Decision Making Under Social Influence on Corporate E-Learning Platforms

Decision Support Systems, Forthcoming
Number of pages: 35 Posted: 08 Jun 2023
Yiping (Amy) Song, Lingling Zhang, Liye Ma and Indranil Bose
NEOMA Business School, China Europe International Business School, University of Maryland - Department of Marketing and Indian Institute of Management Ahmedabad
Downloads 49 (853,288)

Abstract:

Loading...

social influence information processing, ELM, group influence, platform design