Liye Ma

University of Maryland - Department of Marketing

College Park, MD 20742

United States

SCHOLARLY PAPERS

3

DOWNLOADS

178

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

How Does the Value of Geolocation Information Vary Across the Purchase Funnel?

Number of pages: 37 Posted: 28 Jan 2019 Last Revised: 19 Jun 2019
Marcel Goic, Jose Guajardo and Liye Ma
University of Chile - Industrial Engineering, University of California, Berkeley and University of Maryland - Department of Marketing
Downloads 110 (283,948)

Abstract:

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mobile technology, geolocation, conversion funnel, retailing

2.

Charting the Path to Purchase Using Topic Models

Number of pages: 73 Posted: 27 Sep 2020
Hongshuang (Alice) Li and Liye Ma
Ohio State University (OSU) - Department of Marketing and Logistics and University of Maryland - Department of Marketing
Downloads 35 (506,469)
Citation 1

Abstract:

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path to purchase, search phrase, textual analysis, topic model, hidden Markov model.

3.

How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms

Number of pages: 50 Posted: 24 Jan 2021
Cheung Kong Graduate School of Business, University of Maryland - Department of Marketing, Cheung Kong Graduate School of Business and Cheung Kong Graduate School of Business (New York)
Downloads 33 (521,681)

Abstract:

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AI, multi-agent bandit, recommendation algorithm, innovation, competition, reinforcement learning, experimentation, CLV, value of learning, forward-looking optimization