Liye Ma

University of Maryland - Department of Marketing

College Park, MD 20742

United States

  • University of Maryland - Department of Marketing

    • Email
    • Tel: (301) 405-8982
SCHOLARLY PAPERS

3

DOWNLOADS

351

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (3)

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1.

How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms

Number of pages: 60 Posted: 24 Jan 2021 Last Revised: 13 Dec 2022
Huining Henry Cao, Liye Ma, Z. Eddie Ning, Baohong Sun and Baohong Sun
Cheung Kong Graduate School of Business, University of Maryland - Department of Marketing, University of British Columbia (UBC) - Sauder School of Business and Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York)
Downloads 280 (165,278)

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AI, multi-agent bandit, recommendation algorithm, innovation, competition, reinforcement learning, experimentation, CLV, value of learning, forward-looking optimization

2.

Charting the Path to Purchase Using Topic Models

Li, Hongshuang (Alice) and Liye Ma (2020), “Charting the Path to Purchase using Topic Models,” Journal of Marketing Research, 57(6), 1019-1036.
Number of pages: 73 Posted: 27 Sep 2020 Last Revised: 19 Oct 2021
H. Alice Li and Liye Ma
Ohio State University (OSU) - Department of Marketing and Logistics and University of Maryland - Department of Marketing
Downloads 69 (491,813)
Citation 1

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path to purchase, search phrase, textual analysis, topic model, hidden Markov model.

3.

Assessing the Complementary Role of Firm and Friends Recommendations in Mobile Environments

Number of pages: 59 Posted: 30 Dec 2022
Marcel Goic, Jose Guajardo and Liye Ma
University of Chile - Industrial Engineering, University of California, Berkeley and University of Maryland - Department of Marketing
Downloads 2 (946,168)

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mobile marketing, social networks, geo-targeting, selection effect, social influence.

Other Papers (1)

Total Downloads: 37
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1.

Improving Broader Sharing to Address Geographic Inequity in Liver Transplantation

Number of pages: 48 Posted: 27 Aug 2021 Last Revised: 11 Jul 2022
Shubham Akshat, Liye Ma and S. Raghavan
Carnegie Mellon University - David A. Tepper School of Business, University of Maryland - Department of Marketing and University of Maryland - Robert H. Smith School of Business
Downloads 37 (644,652)

Abstract:

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liver allocation, healthcare policy, geographic disparity, structural estimation, dynamic optimization