Liye Ma

University of Maryland - Department of Marketing

College Park, MD 20742

United States

  • University of Maryland - Department of Marketing

    • Email
    • Tel: (301) 405-8982
SCHOLARLY PAPERS

1

DOWNLOADS

45

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

How Does the Value of Geolocation Information Vary Across the Purchase Funnel?

Number of pages: 37 Posted: 28 Jan 2019 Last Revised: 19 Jun 2019
Marcel Goic, Jose Guajardo and Liye Ma
University of Chile - Industrial Engineering, University of California, Berkeley and University of Maryland - Department of Marketing
Downloads 45 (405,472)

Abstract:

Loading...

mobile technology, geolocation, conversion funnel, retailing