Liye Ma

University of Maryland - Department of Marketing

College Park, MD 20742

United States

SCHOLARLY PAPERS

5

DOWNLOADS

610

SSRN CITATIONS

5

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms

Number of pages: 60 Posted: 24 Jan 2021 Last Revised: 13 Dec 2022
Cheung Kong Graduate School of Business, University of Maryland - Department of Marketing, University of British Columbia (UBC) - Sauder School of Business and Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York)
Downloads 422 (130,323)
Citation 2

Abstract:

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AI, multi-agent bandit, recommendation algorithm, innovation, competition, reinforcement learning, experimentation, CLV, value of learning, forward-looking optimization

2.

Charting the Path to Purchase Using Topic Models

Li, Hongshuang (Alice) and Liye Ma (2020), “Charting the Path to Purchase using Topic Models,” Journal of Marketing Research, 57(6), 1019-1036.
Number of pages: 73 Posted: 27 Sep 2020 Last Revised: 19 Oct 2021
H. Alice Li and Liye Ma
Ohio State University (OSU) - Department of Marketing and Logistics and University of Maryland - Department of Marketing
Downloads 130 (404,419)
Citation 4

Abstract:

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path to purchase, search phrase, textual analysis, topic model, hidden Markov model.

3.

Taking Mobile Consumer’s Pulse--An Integrated Analysis of Mobile Application Usage and In-App Advertising Response

Number of pages: 40 Posted: 08 Dec 2023
University of Illinois at Chicago, University of Maryland - Department of Marketing and Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York)
Downloads 29 (870,939)

Abstract:

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Mobile Technology, in-app advertising, temporal effect, contextual effect, multitasking, Hidden Markov Model, machine learning

4.

What Shall I Learn? Two-Stage Decision Making Under Social Influence on Corporate E-Learning Platforms

Decision Support Systems, Forthcoming
Number of pages: 35 Posted: 08 Jun 2023
NEOMA Business School, China Europe International Business School, University of Maryland - Department of Marketing and Indian Institute of Management Ahmedabad
Downloads 29 (870,939)

Abstract:

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social influence information processing, ELM, group influence, platform design

5.

Beyond Fake or Genuine -- The Effect of Large Language Models (LLMs) on the Content and Sentiment of Product Reviews

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Posted: 18 Jul 2023
Liye Ma and Lan Luo
University of Maryland - Department of Marketing and University of Southern California

Abstract:

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Generative AI, User Generated Content, ChatGPT, natural experiment, language models