Liye Ma

University of Maryland - Department of Marketing

College Park, MD 20742

United States

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Scholarly Papers (1)

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How Does the Value of Geolocation Information Vary Across the Purchase Funnel?

Number of pages: 37 Posted: 28 Jan 2019 Last Revised: 19 Jun 2019
Marcel Goic, Jose Guajardo and Liye Ma
University of Chile - Industrial Engineering, University of California, Berkeley and University of Maryland - Department of Marketing
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Abstract:

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mobile technology, geolocation, conversion funnel, retailing