Robert E. Sanders

University of California, San Diego (UCSD) - Rady School of Management

Assistant Professor of Marketing

9500 Gilman Drive

Rady School of Management

La Jolla, CA 92093

United States

SCHOLARLY PAPERS

2

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2

CITATIONS

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Scholarly Papers (2)

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

NBER Working Paper No. w25214
Number of pages: 48 Posted: 05 Nov 2018
Bart J. Bronnenberg, Jean-Pierre Dubé and Robert E. Sanders
Tilburg University, CentER, University of Chicago - Booth School of Business and University of California, San Diego (UCSD) - Rady School of Management
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Abstract:

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2.

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

CEPR Discussion Paper No. DP13283
Number of pages: 51 Posted: 05 Nov 2018
Bart Bronnenberg, Jean-Pierre Dubé and Robert E. Sanders
Tilburg University, University of Chicago - Booth School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1 (643,651)
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Abstract:

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brands and branding, consumer information, market structure, private label