Gábor Rekettye

University of Pécs

Rákóczi út 80

Pécs, 7622

Hungary

SCHOLARLY PAPERS

2

DOWNLOADS

33

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Findings of an International Research on the Future of Marketing Communication

2016 ENTRENOVA Conference Proceedings
Number of pages: 7 Posted: 20 Nov 2018
Gábor Rekettye Jr. and Gábor Rekettye
Metropolitan University, Budapest and University of Pécs
Downloads 19 (547,459)

Abstract:

Loading...

global megatrends, business environment, development of marketing communication, future performance of marketing, management, market

2.

The Effects of Digitalization on Customer Experience

2019 ENTRENOVA Conference Proceedings
Number of pages: 7 Posted: 11 Dec 2019
Gábor Rekettye and Gábor Rekettye, Jr.
University of Pécs and International Business School - Budapest (IBS)
Downloads 14 (578,435)

Abstract:

Loading...

digitalization, customer experience, personalization, customer decision journey, touchpoints, ethical questions