Gábor Rekettye

University of Pécs

Rákóczi út 80

Pécs, 7622

Hungary

SCHOLARLY PAPERS

2

DOWNLOADS

137

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

The Effects of Digitalization on Customer Experience

2019 ENTRENOVA Conference Proceedings
Number of pages: 7 Posted: 11 Dec 2019
Gábor Rekettye and Gábor Rekettye, Jr.
University of Pécs and International Business School - Budapest (IBS)
Downloads 102 (299,421)
Citation 1

Abstract:

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digitalization, customer experience, personalization, customer decision journey, touchpoints, ethical questions

2.

Findings of an International Research on the Future of Marketing Communication

2016 ENTRENOVA Conference Proceedings
Number of pages: 7 Posted: 20 Nov 2018
Gábor Rekettye Jr. and Gábor Rekettye
Metropolitan University, Budapest and University of Pécs
Downloads 35 (506,725)

Abstract:

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global megatrends, business environment, development of marketing communication, future performance of marketing, management, market