Aleksandar Grubor

University of Novi Sad - Faculty of Economics Subotica

Segedinski put 9-11

Subotica, 24000

Serbia

SCHOLARLY PAPERS

4

DOWNLOADS

129

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Social Media Marketing: Engaging with Consumers in Digital Era

2018 ENTRENOVA Conference Proceedings
Number of pages: 8 Posted: 19 Nov 2018
Aleksandar Grubor and Olja Jakša
University of Novi Sad - Faculty of Economics Subotica and University of Novi Sad - Faculty of Economics Subotica
Downloads 81 (314,209)

Abstract:

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social media marketing, digital marketing, internet marketing, online marketing

2.

Sustainable Branding

2016 ENTRENOVA Conference Proceedings
Number of pages: 8 Posted: 20 Nov 2018
Aleksandar Grubor and Olja Jakša
University of Novi Sad - Faculty of Economics Subotica and University of Novi Sad - Faculty of Economics Subotica
Downloads 26 (511,522)

Abstract:

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brand management, green branding, sustainability, sustainable development, sustainable marketing

3.

The Many Faces of Internet Marketing

2017 ENTRENOVA Conference Proceedings
Number of pages: 6 Posted: 19 Nov 2018
Aleksandar Grubor and Olja Jakša
University of Novi Sad - Faculty of Economics Subotica and University of Novi Sad - Faculty of Economics Subotica
Downloads 18 (553,543)

Abstract:

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internet marketing, digital marketing, online marketing, innovation, ICT

4.

Tourists’ Recommendations: WOM Becomes Digital

2019 ENTRENOVA Conference Proceedings
Number of pages: 9 Posted: 11 Dec 2019
Aleksandar Grubor, Ksenija Leković and Slavica Tomić
University of Novi Sad - Faculty of Economics Subotica, University of Novi Sad - Faculty of Economics Subotica and University of Novi Sad - Faculty of Economics Subotica
Downloads 4 (645,402)

Abstract:

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ourist market, consumers, recommendations, word-of-mouth (WOM), electronic word-of-mouth (eWOM)