Julia Lamberz

University of Applied Science Osnabrück, Lingen Campus, Germany

SCHOLARLY PAPERS

3

DOWNLOADS

40

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles

2017 ENTRENOVA Conference Proceedings
Number of pages: 8 Posted: 20 Nov 2018
Thorsten Litfin, Özlem Teckert and Julia Lamberz
University of Applied Science Osnabrück, Lingen Campus, Germany, Osnabrück University of Applied Sciences, Lingen Campus, Germany and University of Applied Science Osnabrück, Lingen Campus, Germany
Downloads 31 (473,499)

Abstract:

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target group marketing, product gendering, toys choice, eye-tracking technology

2.

User-Friendly Website Design: A Combined Eye-Tracking Study

2017 ENTRENOVA Conference Proceedings
Number of pages: 8 Posted: 19 Nov 2018
University of Applied Science Osnabrück, Lingen Campus, Germany, University of Applied Science Osnabrück, Lingen Campus, Germany, University of Applied Science Osnabrück, Lingen Campus, Germany and Osnabrück University of Applied Sciences, Lingen Campus, Germany
Downloads 7 (615,871)

Abstract:

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eye-tracking, usability evaluation, website usability

3.

How Does the Attitude to Sustainable Food Influence the Perception of Customers at the Point of Sale? - an Eye-Tracking Study

2019 ENTRENOVA Conference Proceedings
Number of pages: 8 Posted: 11 Dec 2019
University of Applied Science Osnabrück, Lingen Campus, Germany, University of Applied Science Osnabrück, Lingen Campus, Germany, Osnabrück University of Applied Sciences, Lingen Campus, Germany and University of Applied Science Osnabrück, Lingen Campus, Germany
Downloads 2 (653,424)

Abstract:

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consumer behaviour, eye-tracking, sustainability, visual merchandising, visual attention