Dragan Stojkovic

University of Belgrade - Faculty of Economics

Kamenicka 6

11000 Belgrade, Serbia 11000

Serbia

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Scholarly Papers (1)

1.

Mobile Commerce and Consumers’ Online Purchase Orientation in Poland, Croatia and Serbia

2018 ENTRENOVA Conference Proceedings
Number of pages: 10 Posted: 19 Nov 2018
Poznan University of Economics - Faculty of Management, University of Zagreb - Faculty of Economics & Business and University of Belgrade - Faculty of Economics
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Abstract:

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mobile commerce, online purchase orientation, retail innovation, smartphone shoppers, omnichannel retailing