Petra Leonora Cvitanović

Microsoft Corporation - Microsoft Croatia

Horvatova ul. 82, 10000

Zagreb

Croatia

University of Zagreb, Faculty of Economics & Business

PhD Student

Trg J. F. Kennedyja 6

Zagreb

Croatia

SCHOLARLY PAPERS

1

DOWNLOADS

63

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Ideas:
“  Marketing analytics, Marketing metrics, Cognitive analytics, Consumer psychology, Innovative marketing solutions, Digital transformation, Transformation of marketing  ”

Scholarly Papers (1)

1.

New Technologies in Marketing as Competitive Advantage

2018 ENTRENOVA Conference Proceedings
Number of pages: 9 Posted: 19 Nov 2018
Petra Leonora Cvitanović
Microsoft Corporation - Microsoft Croatia
Downloads 63 (360,744)

Abstract:

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technology, multi-channel marketing, omni-channel marketing, MarTech, competitive advantage, consumer behaviour, shopping experience, brand experience, brand recognition, brand perception