Jihong Song

Princeton University - Department of Economics

Princeton, NJ 08544-1021

United States

  • Princeton University - Department of Economics

SCHOLARLY PAPERS

3

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3

Scholarly Papers (3)

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1.

Unpacking the Demand for Sustainable Equity Investing

Number of pages: 64 Posted: 23 Jul 2020 Last Revised: 06 Mar 2023
Don Noh, Sangmin Oh and Jihong Song
Princeton University, University of Chicago - Booth School of Business and Princeton University - Department of Economics
Downloads 884 (43,761)
Citation 1

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Sustainable investing, ESG, Asset demand system, Climate risk, Investor pressure

2.

How and When to Use the Political Cycle to Identify Advertising Effects

Downloads 580 (76,261)
Citation 5

How and When to Use the Political Cycle to Identify Advertising Effects

Moshary, Sarah, Bradley Shapiro, and Jihong Song. "How and when to use the political cycle to identify advertising effects." Marketing Science (2020).
Number of pages: 40 Posted: 20 Jun 2019 Last Revised: 23 Nov 2020
Sarah Moshary, Bradley Shapiro and Jihong Song
University of California, Berkeley - Marketing Group, University of Chicago - Booth School of Business and Princeton University - Department of Economics
Downloads 571 (76,818)
Citation 2

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Advertising, Advertising Effectiveness, Political Advertising, Causal Effects, Instrumental Variables

How and When to Use the Political Cycle to Identify Advertising Effects

NBER Working Paper No. w27349
Number of pages: 64 Posted: 15 Jun 2020 Last Revised: 25 Mar 2023
Sarah Moshary, Bradley Shapiro and Jihong Song
University of California, Berkeley - Marketing Group, University of Chicago - Booth School of Business and Princeton University - Department of Economics
Downloads 9 (948,319)
Citation 4

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3.

Smart-Beta Institutional Ownership and Stock Return Anomalies

Number of pages: 65 Posted: 10 Jan 2023 Last Revised: 14 Apr 2023
Jihong Song
Princeton University - Department of Economics
Downloads 425 (111,511)

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Stock Return Anomalies, Smart-Beta Investing, Institutional Investors, Asset Demand System