Jihong Song

Princeton University - Department of Economics

Princeton, NJ 08544-1021

United States

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How and When to Use the Political Cycle to Identify Advertising Effects

Number of pages: 54 Posted: 20 Jun 2019 Last Revised: 07 Aug 2019
Sarah Moshary, Bradley Shapiro and Jihong Song
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Princeton University - Department of Economics
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Abstract:

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Advertising, Advertising Effectiveness, Political Advertising, Causal Effects, Instrumental Variables