Qiwei Han

Nova School of Business and Economics

SCHOLARLY PAPERS

1

DOWNLOADS

21

CITATIONS

0

Ideas:
“  Economics of Digitization, Applied Data Science for Social Good, Machine Learning for Public Policy, Management Information Systems  ”

Scholarly Papers (1)

1.

The Effect of Product Placement on Shopping Behavior at the Point of Purchase: Evidence From Randomized Experiment Using Video Tracking in a Physical Bookstore

Number of pages: 49 Posted: 13 Dec 2018
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Nova School of Business and Economics and Instituto Superior T├ęcnico (IST)
Downloads 21 (513,421)

Abstract:

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search cost, shopper behavior, physical retailing