Natalya Sergeeva

University College London

Gower Street

London, WC1E 6BT

United Kingdom

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The Role of Storytelling in the Innovation Process

Creativity and Innovation Management, Vol. 27, Issue 4, pp. 489-498, 2018
Number of pages: 10 Posted: 21 Nov 2018
Natalya Sergeeva and Anna Trifilova
University College London and University of Exeter
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