Kevin Chung

University of Wisconsin - Madison

4110 Grainger Hall

975 University Ave

Madison, WI 53706

United States

SCHOLARLY PAPERS

2

DOWNLOADS

33

CITATIONS

0

Scholarly Papers (2)

1.

Social Structures and Reputation in Expert Review Systems

Management Science (2019)
Number of pages: 61 Posted: 22 Apr 2019 Last Revised: 31 May 2019
Kevin Chung, Keehyung Kim and Noah Lim
University of Wisconsin - Madison, The Chinese University of Hong Kong (CUHK) - CUHK Business School and National University of Singapore - NUS Business School
Downloads 33 (450,679)

Abstract:

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Review and Feedback Mechanism, Expert Reviews, Behavioral Economics, Experimental Economics

2.

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science, Vol. 32, No. 2, 2013; 271-293; DOI: 10.1287/mksc.1120.0760
Posted: 13 Nov 2013
University of Wisconsin - Madison, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University

Abstract:

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endorsements, competitive analysis, entertainment marketing