Kevin Chung

University of Wisconsin-Madison

4110 Grainger Hall

975 University Ave

Madison, WI 53706

United States

  • University of Wisconsin-Madison

SCHOLARLY PAPERS

2

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189

TOTAL CITATIONS

4

Scholarly Papers (2)

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1.

Social Structures and Reputation in Expert Review Systems

Management Science (2019)
Number of pages: 61 Posted: 22 Apr 2019 Last Revised: 31 May 2019
Kevin Chung, Keehyung Kim and Noah Lim
University of Wisconsin-Madison, The Chinese University of Hong Kong (CUHK) - CUHK Business School and National University of Singapore - NUS Business School
Downloads 189 (339,591)
Citation 4

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Review and Feedback Mechanism, Expert Reviews, Behavioral Economics, Experimental Economics

2.

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science, Vol. 32, No. 2, 2013; 271-293; DOI: 10.1287/mksc.1120.0760
Posted: 13 Nov 2013
Kevin Chung, Timothy Derdenger and Kannan Srinivasan
University of Wisconsin-Madison, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University

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endorsements, competitive analysis, entertainment marketing