Yasemin Limon

Bilkent University

Bilkent, Ankara 06533

Turkey

  • Bilkent University

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Sequential versus Concurrent Product Development: Approval Uncertainty, Time-Sensitive Consumption Utility, and Asymmetric Competition

Number of pages: 48 Posted: 16 Feb 2022
Yasemin Limon, Christopher S. Tang and Fehmi Tanrisever
Bilkent University, University of California, Los Angeles (UCLA) - Anderson School of Management and Bilkent University, Faculty of Business Administration
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Abstract:

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Product Development Process, Asymmetric Competition, Time-Sensitive Demand, Uncertainty