Zelin Zhang

Renmin University of China

Room B906

Xianjin Building

Beijing, Beijing 100872

China

SCHOLARLY PAPERS

2

DOWNLOADS

26

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

The Influence of Coupon Duration on Consumers’ Redemption Behavior and Brand Profitability

Forthcoming, European Journal of Operations Research
Number of pages: 48 Posted: 22 Aug 2019
Renmin University of China, York College of Pennsylvania - Department of Business, University of Queensland - Business School and Brandon University
Downloads 15 (556,453)

Abstract:

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Analytics; Behavioral OR; OR in marketing; Pricing; Retailing

2.

A Joint Optimal Model of Pricing, Rebate Value, and Redemption Hassle

Forthcoming in Decision Sciences
Number of pages: 55 Posted: 26 Dec 2018
Renmin University of China, University of Queensland - Business School, Central University of Finance and Economics (CUFE) and University of Kansas - School of Business
Downloads 11 (581,537)

Abstract:

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pricing, rebates, redemption hassle, segmentation, centralized and decentralized supply chain