Anna Trendl

University of Warwick

Gibbet Hill Rd.

Coventry, West Midlands CV4 8UW

United Kingdom

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

A Zero Attraction Effect in Naturalistic Choice

Number of pages: 22 Posted: 02 Jan 2019
Anna Trendl, Neil Stewart and Timothy L. Mullett
University of Warwick, Warwick Business School, University of Warwick and University of Warwick
Downloads 30 (468,089)

Abstract:

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consumer choice, attraction effect, asymmetric dominance, attribute representation, context effects