Barton A. Weitz

University of Florida - Warrington College of Business Administration

JC Penney Professor of Marketing

Gainesville, FL 32611

United States

  • University of Florida - Warrington College of Business Administration

    • Email
    • Tel: 352-392-7166, ext. 1256
    • Fax: 352-392-4379
SCHOLARLY PAPERS

4

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24

Scholarly Papers (4)

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1.

Crafting Integrated Multichannel Retailing Strategies

Harvard Business School Marketing Unit Working Paper No. 09-125
Number of pages: 37 Posted: 08 Jan 2010 Last Revised: 19 Sep 2012
Jie Zhang, Paul Farris, Tarun Kushwaha, John Irvin, Thomas J. Steenburgh and Barton A. Weitz
University of Maryland - Robert H. Smith School of Business, University of Virginia - Darden School of Business, University of North Carolina Kenan-Flagler Business School, JCPenney, University of Virginia - Darden Graduate School of Business and University of Florida - Warrington College of Business Administration
Downloads 717 (75,984)
Citation 12

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multichannel marketing

2.

Vertical Relationships in Distribution Channels: A Marketing Perspective

The Anti-Trust Bulletin, Vol. 49, pp. 859-876, Winter 2004
Number of pages: 22 Posted: 01 Feb 2009
Barton A. Weitz and Qiong Wang
University of Florida - Warrington College of Business Administration and University of Oklahoma - Division of Marketing
Downloads 315 (201,931)
Citation 11

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Distribution channel, Manufacturer, Retailer, Governance Mechanisms, Trust, Power, Contract

3.

An Empirical Examination of Economic Rationales for Companies' Use of Sales Contests

German Economic Association of Business Administration Discussion Paper No. 00-07
Number of pages: 52 Posted: 13 Jan 2004
Murali K. Mantrala, Manfred Krafft and Barton A. Weitz
affiliation not provided to SSRN, WHU Otto Beisheim Graduate School of Management and University of Florida - Warrington College of Business Administration
Downloads 302 (211,343)
Citation 1

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4.

Creativity in Buyer-Seller Relationships: The Role of Governance

International Journal of Research in Marketing, Vol. 25, pp. 109-118, 2008
Number of pages: 41 Posted: 18 Dec 2008
Qiong Wang, Barton A. Weitz, Kevin Bradford and Xu Jun
University of Oklahoma - Division of Marketing, University of Florida - Warrington College of Business Administration, University of Notre Dame and affiliation not provided to SSRN
Downloads 160 (387,560)

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innovation, trust, contract, power, buyer-seller relationships, complementary resources, knowledge-sharing routines, learning orientation, open mindedness, management support, governance