Barton A. Weitz

University of Florida - Warrington College of Business Administration

JC Penney Professor of Marketing

Gainesville, FL 32611

United States

SCHOLARLY PAPERS

4

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SSRN CITATIONS
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Top 28,311

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18

CROSSREF CITATIONS

11

Scholarly Papers (4)

1.

Crafting Integrated Multichannel Retailing Strategies

Harvard Business School Marketing Unit Working Paper No. 09-125
Number of pages: 37 Posted: 08 Jan 2010 Last Revised: 19 Sep 2012
University of Maryland - Robert H. Smith School of Business, University of Virginia - Darden School of Business, University of North Carolina Kenan-Flagler Business School, JCPenney, University of Virginia - Darden Graduate School of Business and University of Florida - Warrington College of Business Administration
Downloads 571 (52,996)
Citation 12

Abstract:

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multichannel marketing

2.

An Empirical Examination of Economic Rationales for Companies' Use of Sales Contests

German Economic Association of Business Administration Discussion Paper No. 00-07
Number of pages: 52 Posted: 13 Jan 2004
Murali K. Mantrala, Manfred Krafft and Barton A. Weitz
affiliation not provided to SSRN, WHU Otto Beisheim Graduate School of Management and University of Florida - Warrington College of Business Administration
Downloads 257 (133,469)
Citation 1

Abstract:

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3.

Vertical Relationships in Distribution Channels: A Marketing Perspective

The Anti-Trust Bulletin, Vol. 49, pp. 859-876, Winter 2004
Number of pages: 22 Posted: 01 Feb 2009
Barton A. Weitz and Qiong Wang
University of Florida - Warrington College of Business Administration and University of Oklahoma - Division of Marketing
Downloads 255 (134,500)
Citation 12

Abstract:

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Distribution channel, Manufacturer, Retailer, Governance Mechanisms, Trust, Power, Contract

4.

Creativity in Buyer-Seller Relationships: The Role of Governance

International Journal of Research in Marketing, Vol. 25, pp. 109-118, 2008
Number of pages: 41 Posted: 18 Dec 2008
Qiong Wang, Barton A. Weitz, Kevin Bradford and Xu Jun
University of Oklahoma - Division of Marketing, University of Florida - Warrington College of Business Administration, University of Notre Dame and affiliation not provided to SSRN
Downloads 118 (262,858)

Abstract:

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innovation, trust, contract, power, buyer-seller relationships, complementary resources, knowledge-sharing routines, learning orientation, open mindedness, management support, governance