David M. Sanbonmatsu

University of Utah - Department of Psychology

702 Social And Behavioral Science Building

380 South 1530 East, Room 502

Salt Lake City, UT 84112 -025

United States

SCHOLARLY PAPERS

22

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Top 44,938

in Total Papers Downloads

1,467

SSRN CITATIONS
Rank 31,141

SSRN RANKINGS

Top 31,141

in Total Papers Citations

10

CROSSREF CITATIONS

17

Scholarly Papers (22)

1.

Preference for Risk in Investing as a Function of Trait Optimism and Gender

Journal of Behavioral Finance, Vol. 4, No. 1, pp. 33-40, 2004
Number of pages: 25 Posted: 25 Jul 2006
James Felton, Bryan Gibson and David M. Sanbonmatsu
Central Michigan University - Department of Finance and Law, Department of Psychology and University of Utah - Department of Psychology
Downloads 539 (72,364)
Citation 4

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investment, risk, gender, optimism, behavioral

The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude-Decision Consistency

Number of pages: 38 Posted: 09 Apr 2002
Steven S. Posavac, David M. Sanbonmatsu and Edward A. Ho
Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Utah - Prometric Testing Center
Downloads 345 (121,008)

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The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude-Decision Consistency

Journal of Consumer Psychology, Vol. 12, No. 3, pp. 203-213, 2002
Posted: 16 Aug 2011 Last Revised: 27 Nov 2012
Steven S. Posavac, David M. Sanbonmatsu and Edward A. Ho
Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Utah - Prometric Testing Center

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The Brand Positivity Effect: When Evaluation Confers Preference

Number of pages: 9 Posted: 14 Jan 2005
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business
Downloads 330 (127,141)
Citation 1

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The Brand Positivity Effect: When Evaluation Confers Preference

Journal of Consumer Research, Inc., Vol. 31, December 2004
Posted: 17 Aug 2011
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business

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Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment

Number of pages: 40 Posted: 09 Apr 2002
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, University of Utah - Prometric Testing Center, Northwest Nazarene University - Business and Economics and Vanderbilt University - Marketing
Downloads 195 (214,321)
Citation 3

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Overestimating the Importance of the Given Information in Multi-attribute Consumer Judgment

Journal of Consumer Psychology, Vol. 13, No. 3, pp. 289-300, 2003
Posted: 17 Aug 2011
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Northwest Nazarene University - Business and Economics, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing

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5.

How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice

Vanderbilt Owen Graduate School of Management Research Paper No. 2595682
Number of pages: 31 Posted: 18 Apr 2015 Last Revised: 21 Apr 2015
Vanderbilt University - Marketing, University of Utah - Department of Psychology, State University of New York (SUNY) at Brockport and Vanderbilt University - MarketingVanderbilt University - Marketing
Downloads 33 (605,906)

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attitudes, brand choice, product categories

6.

Why a Confirmation Strategy Dominates Psychological Science

PLOS ONE, Forthcoming, Vanderbilt Owen Graduate School of Management Research Paper No. 2663597
Number of pages: 28 Posted: 22 Sep 2015 Last Revised: 05 Nov 2015
University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah, University of Utah and University of Utah
Downloads 25 (657,451)

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7.

The Less the Public Knows the Better? The Effects of Increased Knowledge on Celebrity Evaluations

Basic and Applied Social Psychology, 34: pp. 499-507, 2012 Copyright Taylor & Francis Group, LLC, (ISSN: 0197-3533, print=1532-4834, online DOI: 10.1080/01973533.2012.728408), Vanderbilt Owen Graduate School of Management Research Paper No. 2313235
Posted: 21 Aug 2013 Last Revised: 04 Oct 2013
University of Utah - Department of Psychology, University of Utah, University of New Hampshire, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing

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8.

The Multiple Roles of Attitudes in Decision Making

THE ROUTINES OF DECISION MAKING, Tilmann Betsch, Susanne Haberstroh, Psychology Press, Chapter 6, 2005
Posted: 18 Aug 2011
David M. Sanbonmatsu, Samuel Vanous and Steven S. Posavac
University of Utah - Department of Psychology, University of Utah and Vanderbilt University - Marketing

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attitudes, decision making

9.

Blissful Insularity: When Brands are Judged in Isolation from Competitors

Marketing Letters, Vol. 16:2, pp. 87-97, 2005
Posted: 18 Aug 2011
Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology and Duke University - Fuqua School of Business

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brand judgment, decision making, expertise

10.

Information Search in the Testing of Quantified Hypotheses: How 'All,' 'Most,' 'Some,' 'Few,' and 'None' Hypotheses are Tested

PSPB, Vol. 31, No. 2, pp. 254-266, February 2005
Posted: 18 Aug 2011
David M. Sanbonmatsu, Steven S. Posavac, Samuel Vanous and Edward A. Ho
University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah and University of Utah - Prometric Testing Center

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11.

Implications of Selective Processing for Marketing Managers

APPLYING SCOIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Chapter 2, pp. 37-51, Frank R. Kardes, Paul Herr, Jacques Nantel, eds., Psychology Press, 2005
Posted: 18 Aug 2011
Vanderbilt University - Marketing, Duke University - Fuqua School of Business, University of Cincinnati - Department of Marketing and University of Utah - Department of Psychology

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12.

Debiasing Omission Neglect

Journal of Business Research, Vol. 59, pp. 786-792, 2006
Posted: 18 Aug 2011
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing, affiliation not provided to SSRN, Miami University of Ohio - Richard T. Farmer School of Business Administration, University of Utah - Department of Psychology, affiliation not provided to SSRN and affiliation not provided to SSRN

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Judgment, Product evaluation, Missing information, Debiasing

13.

The Deautomatization of Accessible Attitudes

Journal of Experimental Social Psychology, Vol. 43, pp. 365-378, 2007
Posted: 18 Aug 2011
University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah, University of Utah - Prometric Testing Center and Ohio State University (OSU)

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Deautomatization, Automatic attitude activation, Attitude functions

14.

The Effects of Selective Hypothesis Testing on Gambling

Journal of Experimental Psychology: Applied, Vol. 3, No. 2, pp. 126-142, 1997
Posted: 17 Aug 2011
Bryan Gibson, David M. Sanbonmatsu and Steven S. Posavac
Department of Psychology, University of Utah - Department of Psychology and Vanderbilt University - Marketing

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15.

The Subjective Beliefs Underlying Probability Overestimation

Journal of Experimental Social Psychology, Vol. 33, pp. 276-295, 1997
Posted: 17 Aug 2011
David M. Sanbonmatsu and Steven S. Posavac
University of Utah - Department of Psychology and Vanderbilt University - Marketing

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16.

Contextual Influences on Judgment Based on Limited Information

Organizational Behavior and Human Decision Processes, Vol. 69, No. 3, pp. 251–264, March 1997
Posted: 17 Aug 2011
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing and Northwest Nazarene University - Business and Economics

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17.

Considering the Best Choice: Effects of the Salience and Accessibility of Alternatives on Attitude-Decision Consistency

Journal of Personality and Social Psychology, Vol. 72, No. 2, pp. 253-261, 1997
Posted: 17 Aug 2011
Steven S. Posavac, David M. Sanbonmatsu and Russell H. Fazio
Vanderbilt University - Marketing, University of Utah - Department of Psychology and Ohio State University (OSU)

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18.

The Role of Conversational Norms and Sensitivity to Omissions in Judgment Basel On Limited Evidence

Advances in Conswner Research, Vol. 25, 1998
Posted: 17 Aug 2011
Northwest Nazarene University - Business and Economics, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing

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19.

Selective Hypothesis Testing

Psychonomic Bulletin & Review, Vol. 5, No. 2, pp. 197-220, 1998
Posted: 17 Aug 2011
David M. Sanbonmatsu, Steven S. Posavac and Frank R. Kardes
University of Utah - Department of Psychology, Vanderbilt University - Marketing and University of Cincinnati - Department of Marketing

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20.

Broadening the Conditions for Illusory Correlation Formation: Implications for Judging Minority Groups

Basic and Applied Social Psychology, Vol. 21, No. 4, pp. 263-279, 1999
Posted: 17 Aug 2011
Sharon Shavitt, David M. Sanbonmatsu and Steven S. Posavac
University of Illinois at Urbana-Champaign - Department of Business Administration, University of Utah - Department of Psychology and Vanderbilt University - Marketing

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21.

The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice

Advances in Consumer Research, Vol. 28, 2001
Posted: 17 Aug 2011
Steven S. Posavac, David M. Sanbonmatsu and Frank R. Kardes
Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Cincinnati - Department of Marketing

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22.

The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency Between Consumers’ Attitudes and Decisions

Marketing Letters, Vol. 14, No. 1, pp. 47–57, 2003
Posted: 17 Aug 2011
Steven S. Posavac, Michal Herzenstein and David M. Sanbonmatsu
Vanderbilt University - Marketing, University of Delaware and University of Utah - Department of Psychology

Abstract:

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attitude-decision consistency, memory, generation of alternatives