David M. Sanbonmatsu

University of Utah - Department of Psychology

702 Social And Behavioral Science Building

380 South 1530 East, Room 502

Salt Lake City, UT 84112 -025

United States

SCHOLARLY PAPERS

22

DOWNLOADS
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1,424

SSRN CITATIONS
Rank 33,032

SSRN RANKINGS

Top 33,032

in Total Papers Citations

5

CROSSREF CITATIONS

17

Scholarly Papers (22)

1.

Preference for Risk in Investing as a Function of Trait Optimism and Gender

Journal of Behavioral Finance, Vol. 4, No. 1, pp. 33-40, 2004
Number of pages: 25 Posted: 25 Jul 2006
James Felton, Bryan Gibson and David M. Sanbonmatsu
Central Michigan University - Department of Finance and Law, Department of Psychology and University of Utah - Department of Psychology
Downloads 525 (57,462)
Citation 2

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investment, risk, gender, optimism, behavioral

The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude-Decision Consistency

Number of pages: 38 Posted: 09 Apr 2002
Steven S. Posavac, David M. Sanbonmatsu and Edward A. Ho
Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Utah - Prometric Testing Center
Downloads 340 (95,734)

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The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude-Decision Consistency

Journal of Consumer Psychology, Vol. 12, No. 3, pp. 203-213, 2002
Posted: 16 Aug 2011 Last Revised: 27 Nov 2012
Steven S. Posavac, David M. Sanbonmatsu and Edward A. Ho
Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Utah - Prometric Testing Center

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The Brand Positivity Effect: When Evaluation Confers Preference

Number of pages: 9 Posted: 14 Jan 2005
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business
Downloads 314 (104,642)
Citation 1

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The Brand Positivity Effect: When Evaluation Confers Preference

Journal of Consumer Research, Inc., Vol. 31, December 2004
Posted: 17 Aug 2011
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business

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Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment

Number of pages: 40 Posted: 09 Apr 2002
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, University of Utah - Prometric Testing Center, Northwest Nazarene University - Business and Economics and Vanderbilt University - Marketing
Downloads 192 (172,040)
Citation 2

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Overestimating the Importance of the Given Information in Multi-attribute Consumer Judgment

Journal of Consumer Psychology, Vol. 13, No. 3, pp. 289-300, 2003
Posted: 17 Aug 2011
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Northwest Nazarene University - Business and Economics, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing

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5.

How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice

Vanderbilt Owen Graduate School of Management Research Paper No. 2595682
Number of pages: 31 Posted: 18 Apr 2015 Last Revised: 21 Apr 2015
Steven S. Posavac, David M. Sanbonmatsu, Joon Seo and Dawn Iacobucci
Vanderbilt University - Marketing, University of Utah - Department of Psychology, State University of New York (SUNY) at Brockport and Vanderbilt University - Marketing
Downloads 29 (512,594)

Abstract:

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attitudes, brand choice, product categories

6.

Why a Confirmation Strategy Dominates Psychological Science

PLOS ONE, Forthcoming, Vanderbilt Owen Graduate School of Management Research Paper No. 2663597
Number of pages: 28 Posted: 22 Sep 2015 Last Revised: 05 Nov 2015
University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah, University of Utah and University of Utah
Downloads 24 (541,352)

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7.

The Less the Public Knows the Better? The Effects of Increased Knowledge on Celebrity Evaluations

Basic and Applied Social Psychology, 34: pp. 499-507, 2012 Copyright Taylor & Francis Group, LLC, (ISSN: 0197-3533, print=1532-4834, online DOI: 10.1080/01973533.2012.728408), Vanderbilt Owen Graduate School of Management Research Paper No. 2313235
Posted: 21 Aug 2013 Last Revised: 04 Oct 2013
University of Utah - Department of Psychology, University of Utah, University of New Hampshire, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing

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8.

The Multiple Roles of Attitudes in Decision Making

THE ROUTINES OF DECISION MAKING, Tilmann Betsch, Susanne Haberstroh, Psychology Press, Chapter 6, 2005
Posted: 18 Aug 2011
David M. Sanbonmatsu, Samuel Vanous and Steven S. Posavac
University of Utah - Department of Psychology, University of Utah and Vanderbilt University - Marketing

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attitudes, decision making

9.

Blissful Insularity: When Brands are Judged in Isolation from Competitors

Marketing Letters, Vol. 16:2, pp. 87-97, 2005
Posted: 18 Aug 2011
Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology and Duke University - Fuqua School of Business

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brand judgment, decision making, expertise

10.

Information Search in the Testing of Quantified Hypotheses: How 'All,' 'Most,' 'Some,' 'Few,' and 'None' Hypotheses are Tested

PSPB, Vol. 31, No. 2, pp. 254-266, February 2005
Posted: 18 Aug 2011
David M. Sanbonmatsu, Steven S. Posavac, Samuel Vanous and Edward A. Ho
University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah and University of Utah - Prometric Testing Center

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11.

Implications of Selective Processing for Marketing Managers

APPLYING SCOIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Chapter 2, pp. 37-51, Frank R. Kardes, Paul Herr, Jacques Nantel, eds., Psychology Press, 2005
Posted: 18 Aug 2011
Vanderbilt University - Marketing, Duke University - Fuqua School of Business, University of Cincinnati - Department of Marketing and University of Utah - Department of Psychology

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12.

Debiasing Omission Neglect

Journal of Business Research, Vol. 59, pp. 786-792, 2006
Posted: 18 Aug 2011
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing, affiliation not provided to SSRN, Miami University of Ohio - Richard T. Farmer School of Business Administration, University of Utah - Department of Psychology, affiliation not provided to SSRN and affiliation not provided to SSRN

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Judgment, Product evaluation, Missing information, Debiasing

13.

The Deautomatization of Accessible Attitudes

Journal of Experimental Social Psychology, Vol. 43, pp. 365-378, 2007
Posted: 18 Aug 2011
University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah, University of Utah - Prometric Testing Center and Ohio State University (OSU)

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Deautomatization, Automatic attitude activation, Attitude functions

14.

The Effects of Selective Hypothesis Testing on Gambling

Journal of Experimental Psychology: Applied, Vol. 3, No. 2, pp. 126-142, 1997
Posted: 17 Aug 2011
Bryan Gibson, David M. Sanbonmatsu and Steven S. Posavac
Department of Psychology, University of Utah - Department of Psychology and Vanderbilt University - Marketing

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15.

The Subjective Beliefs Underlying Probability Overestimation

Journal of Experimental Social Psychology, Vol. 33, pp. 276-295, 1997
Posted: 17 Aug 2011
David M. Sanbonmatsu and Steven S. Posavac
University of Utah - Department of Psychology and Vanderbilt University - Marketing

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16.

Contextual Influences on Judgment Based on Limited Information

Organizational Behavior and Human Decision Processes, Vol. 69, No. 3, pp. 251–264, March 1997
Posted: 17 Aug 2011
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing and Northwest Nazarene University - Business and Economics

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17.

Considering the Best Choice: Effects of the Salience and Accessibility of Alternatives on Attitude-Decision Consistency

Journal of Personality and Social Psychology, Vol. 72, No. 2, pp. 253-261, 1997
Posted: 17 Aug 2011
Steven S. Posavac, David M. Sanbonmatsu and Russell H. Fazio
Vanderbilt University - Marketing, University of Utah - Department of Psychology and Ohio State University (OSU)

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18.

The Role of Conversational Norms and Sensitivity to Omissions in Judgment Basel On Limited Evidence

Advances in Conswner Research, Vol. 25, 1998
Posted: 17 Aug 2011
Northwest Nazarene University - Business and Economics, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing

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19.

Selective Hypothesis Testing

Psychonomic Bulletin & Review, Vol. 5, No. 2, pp. 197-220, 1998
Posted: 17 Aug 2011
David M. Sanbonmatsu, Steven S. Posavac and Frank R. Kardes
University of Utah - Department of Psychology, Vanderbilt University - Marketing and University of Cincinnati - Department of Marketing

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20.

Broadening the Conditions for Illusory Correlation Formation: Implications for Judging Minority Groups

Basic and Applied Social Psychology, Vol. 21, No. 4, pp. 263-279, 1999
Posted: 17 Aug 2011
Sharon Shavitt, David M. Sanbonmatsu and Steven S. Posavac
University of Illinois at Urbana-Champaign - Department of Business Administration, University of Utah - Department of Psychology and Vanderbilt University - Marketing

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21.

The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice

Advances in Consumer Research, Vol. 28, 2001
Posted: 17 Aug 2011
Steven S. Posavac, David M. Sanbonmatsu and Frank R. Kardes
Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Cincinnati - Department of Marketing

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22.

The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency Between Consumers’ Attitudes and Decisions

Marketing Letters, Vol. 14, No. 1, pp. 47–57, 2003
Posted: 17 Aug 2011
Steven S. Posavac, Michal Herzenstein and David M. Sanbonmatsu
Vanderbilt University - Marketing, University of Delaware and University of Utah - Department of Psychology

Abstract:

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attitude-decision consistency, memory, generation of alternatives