Author Page for David M. Sanbonmatsu

Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business

Downloads 330 (127,141)

Citation 1

Abstract:

The Brand Positivity Effect: When Evaluation Confers Preference

Journal of Consumer Research, Inc., Vol. 31, December 2004

Posted: 17 Aug 2011

Steven S. Posavac, David M. Sanbonmatsu, Frank R. Kardes and Gavan J. Fitzsimons

Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business

Abstract:

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Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment

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Citation 3

2

Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment

Number of pages: 40 Posted: 09 Apr 2002

David M. Sanbonmatsu, Frank R. Kardes, Edward A. Ho, David C. Houghton and Steven S. Posavac

University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, University of Utah - Prometric Testing Center, Northwest Nazarene University - Business and Economics and Vanderbilt University - Marketing

Downloads 195 (214,321)

Citation 3

Abstract:

Overestimating the Importance of the Given Information in Multi-attribute Consumer Judgment

Journal of Consumer Psychology, Vol. 13, No. 3, pp. 289-300, 2003

Posted: 17 Aug 2011

David M. Sanbonmatsu, Frank R. Kardes, David C. Houghton, Edward A. Ho and Steven S. Posavac

University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Northwest Nazarene University - Business and Economics, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing

Abstract:

5.

How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice

Vanderbilt Owen Graduate School of Management Research Paper No. 2595682

Number of pages: 31 Posted: 18 Apr 2015 Last Revised: 21 Apr 2015

Steven S. Posavac, David M. Sanbonmatsu, Joon Seo, Dawn Iacobucci and Dawn Iacobucci

Vanderbilt University - Marketing, University of Utah - Department of Psychology, State University of New York (SUNY) at Brockport and Vanderbilt University - MarketingVanderbilt University - Marketing

Downloads 33 (605,906)

Abstract:

6.

Why a Confirmation Strategy Dominates Psychological Science

PLOS ONE, Forthcoming, Vanderbilt Owen Graduate School of Management Research Paper No. 2663597

Number of pages: 28 Posted: 22 Sep 2015 Last Revised: 05 Nov 2015

David M. Sanbonmatsu, Steven S. Posavac, Arwen Behrends, Shannon Moore and Bert Uchino

University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah, University of Utah and University of Utah

Downloads 25 (657,451)

Abstract:

7.

The Less the Public Knows the Better? The Effects of Increased Knowledge on Celebrity Evaluations

Basic and Applied Social Psychology, 34: pp. 499-507, 2012 Copyright Taylor & Francis Group, LLC, (ISSN: 0197-3533, print=1532-4834, online DOI: 10.1080/01973533.2012.728408), Vanderbilt Owen Graduate School of Management Research Paper No. 2313235

Posted: 21 Aug 2013 Last Revised: 04 Oct 2013

David M. Sanbonmatsu, Dominika Mazur, Bruce Pfeiffer, Frank R. Kardes and Steven S. Posavac

University of Utah - Department of Psychology, University of Utah, University of New Hampshire, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing

Abstract:

8.

The Multiple Roles of Attitudes in Decision Making

THE ROUTINES OF DECISION MAKING, Tilmann Betsch, Susanne Haberstroh, Psychology Press, Chapter 6, 2005

Posted: 18 Aug 2011

David M. Sanbonmatsu, Samuel Vanous and Steven S. Posavac

University of Utah - Department of Psychology, University of Utah and Vanderbilt University - Marketing

Abstract:

9.

Blissful Insularity: When Brands are Judged in Isolation from Competitors

Marketing Letters, Vol. 16:2, pp. 87-97, 2005

Posted: 18 Aug 2011

Steven S. Posavac, Frank R. Kardes, David M. Sanbonmatsu and Gavan J. Fitzsimons

Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology and Duke University - Fuqua School of Business

Abstract:

10.

Information Search in the Testing of Quantified Hypotheses: How 'All,' 'Most,' 'Some,' 'Few,' and 'None' Hypotheses are Tested

PSPB, Vol. 31, No. 2, pp. 254-266, February 2005

Posted: 18 Aug 2011

David M. Sanbonmatsu, Steven S. Posavac, Samuel Vanous and Edward A. Ho

University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah and University of Utah - Prometric Testing Center

Abstract:

11.

Implications of Selective Processing for Marketing Managers

APPLYING SCOIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Chapter 2, pp. 37-51, Frank R. Kardes, Paul Herr, Jacques Nantel, eds., Psychology Press, 2005

Posted: 18 Aug 2011

Steven S. Posavac, Gavan J. Fitzsimons, Frank R. Kardes and David M. Sanbonmatsu

Vanderbilt University - Marketing, Duke University - Fuqua School of Business, University of Cincinnati - Department of Marketing and University of Utah - Department of Psychology

Abstract:

12.

Debiasing Omission Neglect

Journal of Business Research, Vol. 59, pp. 786-792, 2006

Posted: 18 Aug 2011

Frank R. Kardes, Steven S. Posavac, David H. Silvera, Maria L. Cronley, David M. Sanbonmatsu, Paul Herr and Murali Chandrashekaran

University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing, affiliation not provided to SSRN, Miami University of Ohio - Richard T. Farmer School of Business Administration, University of Utah - Department of Psychology, affiliation not provided to SSRN and affiliation not provided to SSRN

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13.

The Deautomatization of Accessible Attitudes

Journal of Experimental Social Psychology, Vol. 43, pp. 365-378, 2007

Posted: 18 Aug 2011

David M. Sanbonmatsu, Steven S. Posavac, Samuel Vanous, Edward A. Ho and Russell H. Fazio

University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah, University of Utah - Prometric Testing Center and Ohio State University (OSU)

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14.

The Effects of Selective Hypothesis Testing on Gambling

Journal of Experimental Psychology: Applied, Vol. 3, No. 2, pp. 126-142, 1997

Posted: 17 Aug 2011

Bryan Gibson, David M. Sanbonmatsu and Steven S. Posavac

Department of Psychology, University of Utah - Department of Psychology and Vanderbilt University - Marketing

Abstract:

15.

The Subjective Beliefs Underlying Probability Overestimation

Journal of Experimental Social Psychology, Vol. 33, pp. 276-295, 1997

Posted: 17 Aug 2011

David M. Sanbonmatsu and Steven S. Posavac

University of Utah - Department of Psychology and Vanderbilt University - Marketing

Abstract:

16.

Contextual Influences on Judgment Based on Limited Information

Organizational Behavior and Human Decision Processes, Vol. 69, No. 3, pp. 251–264, March 1997

Posted: 17 Aug 2011

David M. Sanbonmatsu, Frank R. Kardes, Steven S. Posavac and David C. Houghton

University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing and Northwest Nazarene University - Business and Economics

Abstract:

17.

Considering the Best Choice: Effects of the Salience and Accessibility of Alternatives on Attitude-Decision Consistency

Journal of Personality and Social Psychology, Vol. 72, No. 2, pp. 253-261, 1997

Posted: 17 Aug 2011

Steven S. Posavac, David M. Sanbonmatsu and Russell H. Fazio

Vanderbilt University - Marketing, University of Utah - Department of Psychology and Ohio State University (OSU)

Abstract:

18.

The Role of Conversational Norms and Sensitivity to Omissions in Judgment Basel On Limited Evidence

Advances in Conswner Research, Vol. 25, 1998

Posted: 17 Aug 2011

David C. Houghton, Frank R. Kardes, David M. Sanbonmatsu, Edward A. Ho and Steven S. Posavac

Northwest Nazarene University - Business and Economics, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing

Abstract:

19.

Selective Hypothesis Testing

Psychonomic Bulletin & Review, Vol. 5, No. 2, pp. 197-220, 1998

Posted: 17 Aug 2011

David M. Sanbonmatsu, Steven S. Posavac and Frank R. Kardes

University of Utah - Department of Psychology, Vanderbilt University - Marketing and University of Cincinnati - Department of Marketing

Abstract:

20.

Broadening the Conditions for Illusory Correlation Formation: Implications for Judging Minority Groups

Basic and Applied Social Psychology, Vol. 21, No. 4, pp. 263-279, 1999

Posted: 17 Aug 2011

Sharon Shavitt, David M. Sanbonmatsu and Steven S. Posavac

University of Illinois at Urbana-Champaign - Department of Business Administration, University of Utah - Department of Psychology and Vanderbilt University - Marketing

Abstract:

21.

The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice

Advances in Consumer Research, Vol. 28, 2001

Posted: 17 Aug 2011

Steven S. Posavac, David M. Sanbonmatsu and Frank R. Kardes

Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Cincinnati - Department of Marketing

Abstract:

22.

The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency Between Consumers’ Attitudes and Decisions

Marketing Letters, Vol. 14, No. 1, pp. 47–57, 2003

Posted: 17 Aug 2011

Steven S. Posavac, Michal Herzenstein and David M. Sanbonmatsu

Vanderbilt University - Marketing, University of Delaware and University of Utah - Department of Psychology

David M. Sanbonmatsu

University of Utah - Department of Psychology

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Scholarly Papers (22)

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