Frank R. Kardes

University of Cincinnati - Department of Marketing

Donald E. Weston Professor of Marketing and Distinguished Research Professor

United States

  • University of Cincinnati - Department of Marketing

SCHOLARLY PAPERS

24

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1,337

TOTAL CITATIONS

17

Scholarly Papers (24)

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1.

The Brand Positivity Effect: When Evaluation Confers Preference

Downloads 378 (165,518)
Citation 1

The Brand Positivity Effect: When Evaluation Confers Preference

Number of pages: 9 Posted: 14 Jan 2005
Steven S. Posavac, David M. Sanbonmatsu, Frank R. Kardes and Gavan J. Fitzsimons
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business
Downloads 378 (163,992)
Citation 1

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The Brand Positivity Effect: When Evaluation Confers Preference

Journal of Consumer Research, Inc., Vol. 31, December 2004
Posted: 17 Aug 2011
Steven S. Posavac, David M. Sanbonmatsu, Frank R. Kardes and Gavan J. Fitzsimons
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business

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2.

Toward a More Nuanced Understanding of the Statistical Properties of a Median Split

Journal of Consumer Psychology 25, 4 (2015) 652-665
Number of pages: 14 Posted: 22 Sep 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci, Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew Schneider and Deidre Popovich
Vanderbilt University - MarketingVanderbilt University - Marketing, Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, Northwestern University - Integrated Marketing Communications Program and Texas Tech University - Rawls College of Business
Downloads 309 (206,031)
Citation 13

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Median split, Median-split, Dichotomization, Categorization

3.

Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment

Downloads 295 (216,338)
Citation 3

Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment

Number of pages: 40 Posted: 09 Apr 2002
David M. Sanbonmatsu, Frank R. Kardes, Edward A. Ho, David C. Houghton and Steven S. Posavac
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, University of Utah - Prometric Testing Center, Northwest Nazarene University - Business and Economics and Vanderbilt University - Marketing
Downloads 295 (214,722)
Citation 3

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Overestimating the Importance of the Given Information in Multi-attribute Consumer Judgment

Journal of Consumer Psychology, Vol. 13, No. 3, pp. 289-300, 2003
Posted: 17 Aug 2011
David M. Sanbonmatsu, Frank R. Kardes, David C. Houghton, Edward A. Ho and Steven S. Posavac
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Northwest Nazarene University - Business and Economics, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing

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4.

The Median Split: Robust, Refined, and Revived

Journal of Consumer Psychology 25, 4 (2015) 690-704
Number of pages: 15 Posted: 23 Sep 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci, Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew Schneider and Deidre Popovich
Vanderbilt University - MarketingVanderbilt University - Marketing, Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, Northwestern University - Integrated Marketing Communications Program and Texas Tech University - Rawls College of Business
Downloads 233 (274,537)

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Median Split, Median-Split, Dichotomization, Categorization

5.

The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption

Sundar, Aparna, and Frank R. Kardes. (2015). "The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption," Psychology & Marketing, 32 (5), 512–521.
Number of pages: 10 Posted: 04 Jan 2016
Aparna Sundar and Frank R. Kardes
University of Oregon - Department of Marketing and University of Cincinnati - Department of Marketing
Downloads 122 (481,463)

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Health Halo, Perceived Variability, Inferences, Food Labels

6.

The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising

Sundar, Aparna, Frank R. Kardes and Scott A. Wright. (2015), “The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising,” Journal of Advertising, Vol. 44, No. 4, 375–387, 2015
Posted: 04 Jan 2016
Aparna Sundar, Frank R. Kardes and Scott A. Wright
University of Oregon - Department of Marketing, University of Cincinnati - Department of Marketing and Providence College

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Truth Effect, Fluency, Need for Affect

7.

If it Tastes Bad it Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect

Intern. J. of Research in Marketing, 30 (2013) 197–198
Posted: 04 Jan 2016
Scott A. Wright, José da Costa Hernandez, Aparna Sundar, John Bowman Dinsmore and Frank R. Kardes
Providence College, Centro Universitário da FEI, University of Oregon - Department of Marketing, University of Cincinnati and University of Cincinnati - Department of Marketing

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Naive Theories, Placebo Effect

8.

How Naïve Theories Drive Opposing Inferences from the Same Information

Journal of Consumer Research, Vol. 39, No. 6, 2013, Vanderbilt Owen Graduate School of Management Research Paper No. 2350488
Posted: 07 Nov 2013
Hélène Deval, Susan Mantel, Frank R. Kardes and Steven S. Posavac
Dalhousie University, Ball State University - Miller College of Business, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing

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9.

The Less the Public Knows the Better? The Effects of Increased Knowledge on Celebrity Evaluations

Basic and Applied Social Psychology, 34: pp. 499-507, 2012 Copyright Taylor & Francis Group, LLC, (ISSN: 0197-3533, print=1532-4834, online DOI: 10.1080/01973533.2012.728408), Vanderbilt Owen Graduate School of Management Research Paper No. 2313235
Posted: 21 Aug 2013 Last Revised: 04 Oct 2013
David M. Sanbonmatsu, Dominika Mazur, Bruce Pfeiffer, Frank R. Kardes and Steven S. Posavac
University of Utah - Department of Psychology, University of Utah, University of New Hampshire, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing

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10.

Consumer Inference: A Review of Processes, Bases, and Judgment Contexts

Journal of consumer psychology, Vol. 14, No. 3, pp. 230-256, 2004
Posted: 18 Aug 2011
Frank R. Kardes, Steven S. Posavac and Maria L. Cronley
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing and Miami University of Ohio - Richard T. Farmer School of Business Administration

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11.

The Role of Selective Information Processing in Price-Quality Inference

JOURNAL OF CONSUMER RESEARCH, Inc., Vol. 31, September 2004
Posted: 18 Aug 2011
Frank R. Kardes, James J. Kellaris, Maria L. Cronley and Steven S. Posavac
University of Cincinnati - Department of Marketing, University of Cincinnati - Department of Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and Vanderbilt University - Marketing

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12.

Using Implementation Intentions to Increase New Product Consumption: A Field Experiment

APPLYING SOCIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Frank R. Kardes, Paul Herr, Jacques Nantel, Lawrence Erlbaum Associates, Inc., Chapter 10, pp. 219-233, 2005
Posted: 18 Aug 2011
Frank R. Kardes, Maria L. Cronley and Steven S. Posavac
University of Cincinnati - Department of Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and Vanderbilt University - Marketing

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new product, new product consumption, intentions

13.

A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice

JOURNAL OF CONSUMER PSYCHOLOGY, Vol. 15, No. 2, pp. 159-169, 2005
Posted: 18 Aug 2011
Maria L. Cronley, Steven S. Posavac, Tracy Meyer, Frank R. Kardes and James J. Kellaris
Miami University of Ohio - Richard T. Farmer School of Business Administration, Vanderbilt University - Marketing, affiliation not provided to SSRN, University of Cincinnati - Department of Marketing and University of Cincinnati - Department of Marketing

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14.

Blissful Insularity: When Brands are Judged in Isolation from Competitors

Marketing Letters, Vol. 16:2, pp. 87-97, 2005
Posted: 18 Aug 2011
Steven S. Posavac, Frank R. Kardes, David M. Sanbonmatsu and Gavan J. Fitzsimons
Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology and Duke University - Fuqua School of Business

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brand judgment, decision making, expertise

15.

Implications of Selective Processing for Marketing Managers

APPLYING SCOIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Chapter 2, pp. 37-51, Frank R. Kardes, Paul Herr, Jacques Nantel, eds., Psychology Press, 2005
Posted: 18 Aug 2011
Steven S. Posavac, Gavan J. Fitzsimons, Frank R. Kardes and David M. Sanbonmatsu
Vanderbilt University - Marketing, Duke University - Fuqua School of Business, University of Cincinnati - Department of Marketing and University of Utah - Department of Psychology

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16.

Debiasing Omission Neglect

Journal of Business Research, Vol. 59, pp. 786-792, 2006
Posted: 18 Aug 2011
Frank R. Kardes, Steven S. Posavac, David H. Silvera, Maria L. Cronley, David M. Sanbonmatsu, Paul Herr and Murali Chandrashekaran
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing, affiliation not provided to SSRN, Miami University of Ohio - Richard T. Farmer School of Business Administration, University of Utah - Department of Psychology, affiliation not provided to SSRN and affiliation not provided to SSRN

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Judgment, Product evaluation, Missing information, Debiasing

17.

Consumer Inference

HANDBOOK OF CONSUMER PSYCHOLOGY, Chapter 6, Curtis P. Haugtvedt, Paul Herr, Frank R. Kardes, eds., CRC Press, 2008
Posted: 18 Aug 2011
Frank R. Kardes, Steven S. Posavac, Maria L. Cronley and Paul Herr
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and affiliation not provided to SSRN

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18.

Profits and Halos: The Role of Firm Profitability Information in Consumer Inference

Journal of Consumer Psychology, Vol. 20, pp. 327-337, 2010
Posted: 18 Aug 2011
Steven S. Posavac, Michal Herzenstein, Frank R. Kardes and suresh sundaram
Vanderbilt University - Marketing, University of Delaware, University of Cincinnati - Department of Marketing and affiliation not provided to SSRN

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Inference, Advertising effectiveness, Behavioral decision making

19.

Contextual Influences on Judgment Based on Limited Information

Organizational Behavior and Human Decision Processes, Vol. 69, No. 3, pp. 251–264, March 1997
Posted: 17 Aug 2011
David M. Sanbonmatsu, Frank R. Kardes, Steven S. Posavac and David C. Houghton
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing and Northwest Nazarene University - Business and Economics

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20.

The Role of Conversational Norms and Sensitivity to Omissions in Judgment Basel On Limited Evidence

Advances in Conswner Research, Vol. 25, 1998
Posted: 17 Aug 2011
David C. Houghton, Frank R. Kardes, David M. Sanbonmatsu, Edward A. Ho and Steven S. Posavac
Northwest Nazarene University - Business and Economics, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing

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21.

Selective Hypothesis Testing

Psychonomic Bulletin & Review, Vol. 5, No. 2, pp. 197-220, 1998
Posted: 17 Aug 2011
David M. Sanbonmatsu, Steven S. Posavac and Frank R. Kardes
University of Utah - Department of Psychology, Vanderbilt University - Marketing and University of Cincinnati - Department of Marketing

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22.

The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice

Advances in Consumer Research, Vol. 28, 2001
Posted: 17 Aug 2011
Steven S. Posavac, David M. Sanbonmatsu and Frank R. Kardes
Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Cincinnati - Department of Marketing

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23.

Focus Induced Tunnel Vision in Managerial Judgment and Decision Making: The Peril and the Antidote

Organizational Behavior and Human Decision Processes, Vol. 113, pp. 102-111, 2010
Posted: 17 Aug 2011
Steven S. Posavac and Frank R. Kardes
Vanderbilt University - Marketing and University of Cincinnati - Department of Marketing

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Managerial decision making, Information processing, Decision bias, Selective Hypothesis Testing

24.

Consumer Psychology

ENCYCLOPEDIA OF HUMAN BEHAVIOR, V. S. Ramachandran, ed., Elsevier, 2011
Posted: 05 Aug 2011 Last Revised: 20 Nov 2012
Steve Hoeffler, Frank R. Kardes and Steven S. Posavac
Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing

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advertising, attitudes, branding, consumption, decision making, information processing, judgment, marketing, organizational behavior, persuasion