Jan‐Benedict EM Steenkamp

University of North Carolina (UNC) at Chapel Hill - Marketing Area

Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing

CB 3490

Chapel Hill, NC 27599

United States

http://www.kenan-flagler.unc.edu/Faculty/search/detail.cfm?person_id=860

SCHOLARLY PAPERS

13

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CITATIONS
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37

Scholarly Papers (13)

1.

How Perceived Brand Globalness Creates Brand Value

Number of pages: 34 Posted: 15 Nov 2002
Jan‐Benedict EM Steenkamp, Rajeev Batra and Dana L. Alden
University of North Carolina (UNC) at Chapel Hill - Marketing Area, University of Michigan, Stephen M. Ross School of Business and University of Hawaii - Department of Marketing
Downloads 1,545 (7,463)
Citation 6

Abstract:

2.

Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion

ERIM Report Series Reference No. ERS-2002-20-MKT
Number of pages: 55 Posted: 20 Feb 2003
Jan‐Benedict EM Steenkamp, Vincent R. Nijs, Dominique M Hanssens and M. G. Dekimpe
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Northwestern University - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 983 (15,814)
Citation 3

Abstract:

competitive reactions, price promotions, advertising, impulse response functions

3.

The Reciprocal Relationship between Private Label Use and Store Loyalty

Tuck School of Business Working Paper No. 2007-38
Number of pages: 51 Posted: 25 Sep 2007 Last Revised: 22 Sep 2012
Kusum L. Ailawadi, Koen H. Pauwels and Jan‐Benedict EM Steenkamp
Tuck School of Business at Dartmouth, Ozyegin University and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 638 (27,712)

Abstract:

private label share, store loyalty, share of wallet, simultaneity, non-linear effects

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Number of pages: 47 Posted: 01 Oct 2003
Jan‐Benedict EM Steenkamp and Katrijn Gielens
University of North Carolina (UNC) at Chapel Hill - Marketing Area and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 405 (55,065)
Citation 12

Abstract:

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Journal of Consumer Research, December 2003
Posted: 27 Oct 2003
Jan‐Benedict EM Steenkamp and Katrijn Gielens
University of North Carolina (UNC) at Chapel Hill - Marketing Area and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Abstract:

Advertising and Price Effectiveness over the Business Cycle

Number of pages: 37 Posted: 20 Jan 2010
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 216 (111,054)
Citation 1

Abstract:

Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference

Advertising and Price Effectiveness Over the Business Cycle

Number of pages: 37 Posted: 31 Aug 2009
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 179 (133,132)
Citation 1

Abstract:

Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference

6.

The Role of National Culture in Advertising’S Sensitivity to Business Cycles: An Investigation Across All Continents

ERIM Report Series Reference No. ERS-2007-095-MKT
Number of pages: 46 Posted: 29 Jan 2008
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Peter S.H. Leeflang
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Groningen - Faculty of Economics and Business
Downloads 327 (66,955)
Citation 9

Abstract:

advertising, business cycle, time-series econometrics, cross-country comparison, national culture

7.

The Impact of Business-Cycle Fluctuations on Private-Label Share

ERIM Report Series Reference No. ERS-2005-061-MKT
Number of pages: 41 Posted: 26 Aug 2006
Lien Lamey, Barbara Deleersnyder, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
KU Leuven - Faculty of Business and Economics (FEB), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 302 (74,771)

Abstract:

business cycle, time-series econometrics, private-label success

8.

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Management Science, 2013 Forthcoming
Number of pages: 39 Posted: 28 Jun 2012 Last Revised: 12 Dec 2012
Kartik Kalaignanam, Tarun Kushwaha, Jan‐Benedict EM Steenkamp and Kapil Tuli
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Emory University - Goizueta Business School
Downloads 301 (65,156)

Abstract:

outsourcing, customer relationship management, shareholder value, resource based view

9.

Win-Win Strategies at Discount Stores

ERIM Report Series Reference No. ERS-2005-050-MKT
Number of pages: 26 Posted: 27 Dec 2005
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Oliver Koll
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Innsbruck
Downloads 283 (79,847)
Citation 2

Abstract:

discount retailing, branded goods, performance

10.

Measuring Short- and Long-Run Promotional Effectiveness on Scanner Data Using Persistence Modeling

ERIM Report Series Reference No. ERS-2003-087-MKT
Number of pages: 20 Posted: 09 Mar 2004
M. G. Dekimpe, Dominique M Hanssens, Vincent R. Nijs and Jan‐Benedict EM Steenkamp
Catholic University of Leuven (KUL) - Department of Applied Economics, University of California, Los Angeles (UCLA) - Anderson School of Management, Northwestern University - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 263 (88,846)
Citation 1

Abstract:

promotional effectiveness, scanner data, time-series analysis, persistence

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Jan 2010
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 103 (208,834)

Abstract:

Advertising, timing, competition, Tobit-II, Bayesian inference

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Sep 2009
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 91 (227,333)

Abstract:

Advertising, timing, competition, Tobit-II, Bayesian inference

12.

Reactions to Perceived Inequity in U.S. and Dutch Interorganizational Relationships

Number of pages: 28 Posted: 15 Nov 2002
Lisa K. Scheer, Nirmalya Kumar and Jan‐Benedict EM Steenkamp
University of Missouri at Columbia - Department of Marketing, London Business School, Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 170 (132,503)
Citation 3

Abstract:

13.

We are the Champions

Business Strategy Review, Vol. 24, Issue 2, pp. 52-58, 2013
Number of pages: 7 Posted: 15 May 2013
Nirmalya Kumar and Jan‐Benedict EM Steenkamp
London Business School, Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 0 (532,107)

Abstract: