Jan‐Benedict EM Steenkamp

University of North Carolina (UNC) at Chapel Hill - Marketing Area

Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing

CB 3490

Chapel Hill, NC 27599

United States

http://www.kenan-flagler.unc.edu/Faculty/search/detail.cfm?person_id=860

  • University of North Carolina (UNC) at Chapel Hill - Marketing Area

    • Email
    • Tel: 919-962-9579
SCHOLARLY PAPERS

13

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7,378

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Top 12,136

in Total Papers Citations

80

Scholarly Papers (13)

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1.

How Perceived Brand Globalness Creates Brand Value

Number of pages: 34 Posted: 15 Nov 2002
Jan‐Benedict EM Steenkamp, Rajeev Batra and Dana L. Alden
University of North Carolina (UNC) at Chapel Hill - Marketing Area, University of Michigan, Stephen M. Ross School of Business and University of Hawaii at Manoa - Department of Marketing
Downloads 1,857 (18,489)
Citation 19

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2.

Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion

Number of pages: 55 Posted: 20 Feb 2003
Jan‐Benedict EM Steenkamp, Vincent R. Nijs, Dominique M Hanssens and M. G. Dekimpe
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Northwestern University - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 1,100 (40,290)
Citation 7

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competitive reactions, price promotions, advertising, impulse response functions

3.

The Reciprocal Relationship between Private Label Use and Store Loyalty

Tuck School of Business Working Paper No. 2007-38
Number of pages: 51 Posted: 25 Sep 2007 Last Revised: 22 Sep 2012
Kusum L. Ailawadi, Koen H. Pauwels and Jan‐Benedict EM Steenkamp
Dartmouth College - Tuck School of Business, Ozyegin University and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 805 (62,182)
Citation 6

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private label share, store loyalty, share of wallet, simultaneity, non-linear effects

4.

Advertising and Price Effectiveness over the Business Cycle

Downloads 566 (97,724)
Citation 23

Advertising and Price Effectiveness over the Business Cycle

Number of pages: 37 Posted: 20 Jan 2010
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 336 (177,857)
Citation 23

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Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference

Advertising and Price Effectiveness Over the Business Cycle

Number of pages: 37 Posted: 31 Aug 2009
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 230 (262,862)

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Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference

5.

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Downloads 496 (114,893)
Citation 14

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Number of pages: 47 Posted: 01 Oct 2003
Jan‐Benedict EM Steenkamp and Katrijn Gielens
University of North Carolina (UNC) at Chapel Hill - Marketing Area and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 496 (113,511)
Citation 14

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Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Posted: 27 Oct 2003
Jan‐Benedict EM Steenkamp and Katrijn Gielens
University of North Carolina (UNC) at Chapel Hill - Marketing Area and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

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6.

Win-Win Strategies at Discount Stores

ERIM Report Series Reference No. ERS-2005-050-MKT
Number of pages: 26 Posted: 27 Dec 2005
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Oliver Koll
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Innsbruck
Downloads 445 (131,380)

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discount retailing, branded goods, performance

7.

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Management Science, 2013 Forthcoming
Number of pages: 39 Posted: 28 Jun 2012 Last Revised: 12 Dec 2012
Kartik Kalaignanam, Tarun Kushwaha, Jan‐Benedict EM Steenkamp and Kapil Tuli
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Emory University - Goizueta Business School
Downloads 413 (142,678)
Citation 7

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outsourcing, customer relationship management, shareholder value, resource based view

8.

The Role of National Culture in Advertising’S Sensitivity to Business Cycles: An Investigation Across All Continents

ERIM Report Series Reference No. ERS-2007-095-MKT
Number of pages: 46 Posted: 29 Jan 2008
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Peter S.H. Leeflang
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Groningen - Faculty of Economics and Business
Downloads 411 (143,429)
Citation 1

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advertising, business cycle, time-series econometrics, cross-country comparison, national culture

9.

The Impact of Business-Cycle Fluctuations on Private-Label Share

ERIM Report Series Reference No. ERS-2005-061-MKT
Number of pages: 41 Posted: 26 Aug 2006
Lien Lamey, Barbara Deleersnyder, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
KU Leuven - Faculty of Business and Economics (FEB), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 365 (163,784)

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business cycle, time-series econometrics, private-label success

10.

Understanding the Timing and Magnitude of Advertising Spending Patterns

Downloads 313 (193,231)

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Jan 2010
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 193 (310,230)

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Advertising, timing, competition, Tobit-II, Bayesian inference

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Sep 2009
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 120 (462,878)

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Advertising, timing, competition, Tobit-II, Bayesian inference

11.

Measuring Short- and Long-Run Promotional Effectiveness on Scanner Data Using Persistence Modeling

Number of pages: 20 Posted: 09 Mar 2004
M. G. Dekimpe, Dominique M Hanssens, Vincent R. Nijs and Jan‐Benedict EM Steenkamp
Catholic University of Leuven (KUL) - Department of Applied Economics, University of California, Los Angeles (UCLA) - Anderson School of Management, Northwestern University - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 301 (201,508)

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promotional effectiveness, scanner data, time-series analysis, persistence

12.

Reactions to Perceived Inequity in U.S. And Dutch Interorganizational Relationships

Number of pages: 28 Posted: 15 Nov 2002
Lisa K. Scheer, Nirmalya Kumar and Jan‐Benedict EM Steenkamp
University of Missouri at Columbia - Department of Marketing, London Business School, Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 218 (277,807)
Citation 3

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13.

Admiral Jacky Fisher and the Art of Disruptive Leadership

Management and Business Review, Vol. 1, No. 2, Spring 2021
Number of pages: 8 Posted: 04 Nov 2021
Jan‐Benedict EM Steenkamp
University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 88 (571,035)

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