Chapel Hill, NC 27599
University of North Carolina (UNC) at Chapel Hill - Marketing Area
in Total Papers Downloads
in Total Papers Citations
competitive reactions, price promotions, advertising, impulse response functions
private label share, store loyalty, share of wallet, simultaneity, non-linear effects
Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference
advertising, business cycle, time-series econometrics, cross-country comparison, national culture
business cycle, time-series econometrics, private-label success
outsourcing, customer relationship management, shareholder value, resource based view
discount retailing, branded goods, performance
promotional effectiveness, scanner data, time-series analysis, persistence
Advertising, timing, competition, Tobit-II, Bayesian inference
This is a Wiley-Blackwell Publishing paper. Wiley-Blackwell Publishing charges $38.00 .
File name: j-8616.
If you wish to purchase the right to make copies of this paper for distribution to others, please select the quantity.
Cookies are used by this site. To decline or learn more, visit our Cookies page.
This page was processed by apollobot1 in 0.672 seconds