Chapel Hill, NC 27599
University of North Carolina (UNC) at Chapel Hill - Marketing Area
in Total Papers Downloads
in Total Papers Citations
competitive reactions, price promotions, advertising, impulse response functions
private label share, store loyalty, share of wallet, simultaneity, non-linear effects
Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference
advertising, business cycle, time-series econometrics, cross-country comparison, national culture
business cycle, time-series econometrics, private-label success
outsourcing, customer relationship management, shareholder value, resource based view
discount retailing, branded goods, performance
promotional effectiveness, scanner data, time-series analysis, persistence
Advertising, timing, competition, Tobit-II, Bayesian inference
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